Gwyneth Paltrow calls MADARA “one of our favorite (organic & natural beauty) brands.”
While celeb endorsement isn’t the be all and end all of opinion, Ms Paltrow knows her organics and this is one time you can take her word for it. Want to know what all the fuss is about? Read on…
MADARA comes from Latvia, a small country in Northern Europe, in the Baltic region, which has managed to preserve many unblemished and wild places as well as a diversity of flowers and grasses. Northern summers are much shorter and harsher and therefore plants are forced to concentrate all of their energy on the short blossoming period to attract bees and continue their living process during the next summer.
As a result, at the moment of their collection the blossoms and herbs which have grown in these latitudes are especially rich with active substances and extracts that are used in the production of MADARA natural ecocosmetics. With Baltic algae, barley sprouts, plaintain, sea buckthorn, chamomile and more, the products are pure and powerful.
At a time when the word “eco” has become more of a fashion trend, it is easy to forget what it really means – “to live green”, ecologically, caring for nature and environment. In two words – be good! The founders of MADARA walk their talk not only developing an eco-conscious natural and organic beauty brand, but in doing so considering all the impacts of their actions–from small gestures like picking up a dropped paper on the street, taking a cloth bag to the store with you, going somewhere by public transportation now and then or, even better – by bicycle–to the larger statements like harvesting ingredients sustainably, locally, using fair-trade and recycled materials wherever possible, including in their business operations.
Some of my personal faves are the Deep Foaming Cleanser, Regenerating Night Cream and Nourishing Body Cream, but with everything from organic makeup to skincare and baby products, there’s plenty to choose from.
NOTE: For the next week only, Futurenatural are giving away deluxe size samples of the Deep Moisture Cream and Regenerating Night Cream with every purchase of from MADARA. Use the code: MAD and your freebies ship automatically!