Soyeon is a classical concert pianist, with an impressive Julliard, Carnegie Hall performance history who may be the first to bring the eco-cause into the world of classical music. In her effort to bring classical music and environmental awareness together, she turned to husband and garbage-to-gold entrepreneur Tom Szaky, CEO of TerraCycle to help design the new CD cover for Reinvented. As it turns out, he had just come home with a sample of new composite board made from – yup, you guessed it – tossed out Frito Lay bags!
They thus created the first garbage-inspired, Frito-Lay CD cover. I have one and you can even see the name Frito on one of the tiny shreds!
The music is beautiful, but the real inspiration is the marriage (pun intended) of eco-clever re-use of garbage and musical artistry.
If there were a contest for eco-power-couple of the next generation, I would vote for these two.