EDUN is a Socially Conscious Clothing Company Created by Ali Hewson and Bono
Rock star Bono ‘s wife, Ali Hewson, launched her new clothing line Edun, last summer, during the Pitti fashion week in Florence, Italy. EDUN is currently produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar. Sold in stores in New York and London, Edun’s label consists of high-end women and men’s clothing.
Ali Hewson claims “Edun is not a charity. It ‘s a project for social development aimed at Africa,” the company teaches suppliers how to grow raw materials and shows workers how to use the cloth weaving machines. ~ Earthtimes and UPI
Hewson then said, “I have four children and when I dress them I want to be sure that their clothes are not the result of other children being exploited…”
She explains why she and Bono set up the company, managed and based in Dublin, that calls for free and fair trade with developing nations, for the end of sweatshops and primarily the abolition child labor.
The ONE Campaign and EDUN have come together to launch the ONE.org T-shirt by EDUN. Tens of thousands of t-shirts sold, delivering the message to millions of people worldwide that, “together, we can help fight global disease and extreme poverty and bring fair trade and AIDS treatment to Lesotho, Africa.”
The campaign, produced and partially underwritten by Elle magazine, was again shot by photographer and supermodel Helena Christensen, a host of Hollywood stars and musicians photographed, all of whom have come together to support EDUN and ONE: The Campaign to Make Poverty History. ~www.edunonline.com/one.mov
From EDUN‘s about page~
Founded on the premise of trade, not aid as a means of building sustainable communities. The company works on a micro-level to help build the skill sets of factories where the clothes are produced.
In addition, EDUN acts as a voice encouraging the fashion community to do business in Africa and thereby help bring the continent out of extreme poverty. In 1980, Africa had 6% share of the world trade. By 2002, this had dropped to just 2% despite Africa having 12% of the world’s population. If Africa could regain just an additional 1% share of global trade, it would earn $70 billion more in exports each year. This is several times more than what the region currently receives in international assistance…
Above are the current season’s styles from ~edunonline
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