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Reduce. Re-use. Re-fashion.

tune-in-eco-fashion-shirt-recycling-barneys.jpgTune in. Turn on. Drop off! starts this week as the GREEN on Sundance Channel  helps promote a series of t-shirt recycling events by joining forces with Barneys New York and Loomstate.

The catch is for participants to drop off old t-shirts at all Barneys’ locations nationwide and Loomstate will then re-style the tops for a limited edition collection for Barneys Holiday 2008. Clearly the retailer is gearing up early for their smashing green holiday guide.

 Starting today, those interested in donating will receive a 20% discount on Loomstate for Barneys Green , and the promotion will go on for the next two weeks. Project proceeds go to 1% for the planet.

Treehugger shares the scoop on parties for the event:
The recycling program will kick off with two exclusive VIP events at Barneys New York flagship locations: Los Angeles on April 15th with a special performance by She & Him, featuring Zooey Deschanel and M. Ward and New York City on Earth Day, April 22nd with an exclusive performance by British singing sensation & Geffen recording artist Kate Nash. DJ Paul Sevigny to provide music at both events.

Above image: One Hundred Trees (will be planted) Charm

Written by Lucille Chi

Lucy Chi loves good green design, ethical fashion, environmental art and education, renewables, holistic healing and more. She has been dedicating her energies toward finding and drawing attention to all the ways in which products, companies, and industries are moving toward creating a more sustainable world on the global scale, as well as the way individuals are moving toward living sustainably, and healing at the personal level.

Sustainability studies: &
B.S. Cornell University, College of Human Ecology, Dept. of Textiles and Fiber Science.

Contact: lucillechi (at)

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