The catch is for participants to drop off old t-shirts at all Barneys’ locations nationwide and Loomstate will then re-style the tops for a limited edition collection for Barneys Holiday 2008. Clearly the retailer is gearing up early for their smashing green holiday guide.
Starting today, those interested in donating will receive a 20% discount on Loomstate for Barneys Green , and the promotion will go on for the next two weeks. Project proceeds go to 1% for the planet.
Treehugger shares the scoop on parties for the event:
The recycling program will kick off with two exclusive VIP events at Barneys New York flagship locations: Los Angeles on April 15th with a special performance by She & Him, featuring Zooey Deschanel and M. Ward and New York City on Earth Day, April 22nd with an exclusive performance by British singing sensation & Geffen recording artist Kate Nash. DJ Paul Sevigny to provide music at both events.