Rocking the world of traditional eco-apparel, Linda Loudermilk forgoes hemp for high fashion. Referred to as the “Green Queen” and self-proclaimed “Earth Warrior”, she leads the high-end “green” fashion movement with her meticulously created runway looks. This year her Fall collection is a mix of rocker chic and refined classics.
With stringent fair trade practices and extensively researched textiles she trademarked the term “Luxury Eco” to describe her line before the concept was known to the masses. Her pieces are created in Los Angeles with fabrics like seacell (seaweed bonded to wood pulp), sasawashi (Japanese leaves), bamboo and organic cotton.
Introducing her denim line last Spring, she was the first to bring sasawashi denim to the fashion marketplace. Linda indicates that it takes one pound of pesticides to make one traditional pair of jeans and she was determined to introduce a better alternative.
New York’s highly critical fashion scene has embraced her with standing ovations at Fashion Week and her looks have been found on celebs such as Debra Messing, Jane Fonda and Jennifer Beals amongst others.
The Loudermilk Institute For Sustainability was established to provide non-profit services and research for eco-oriented consumer products while her Luxury Eco Stamp Of Approval is a certification that screens other green designers for their eco & aesthetic excellence.
A quote from her site perfectly sums up what the collections are all about:
“We aim to give eco glamour legs, a fabulous look and a slammin’ attitude that stops traffic and shouts the message: eco can be edgy, loud, fun, playful, feminine (or not) and hyper-cool.”
Image (above): www.lindaloudermilk.com
Image (right): www.la.com
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