Author Details: Sara Roberts is a content contributor for Just Eyewear, a prescription eyeglasses and prescription sunglasses retailer. Content syndicated by Nathan Brown targeted recruiter for Dancing Rabbit Ecovillage’s natural building apprenticeship .
Green is in. Fashionistas everywhere are ditching traditional labels in favor of those that produce clothing and accessories in a sustainable manner. Eyewear designers have taken notice of the movement towards eco friendly products and are eager to capitalize on the trend.
There are several optical companies taking steps to ensure that their manufacturing practices are environmentally responsible. Many of these manufacturers further demonstrate their commitment to Mother Nature by donating a portion of the proceeds to green agencies and organizations such as Ducks Unlimited and the American Forests Global Releaf program.
Consumers shopping for environmentally friendly eyewear should be wary of unsubstantiated claims by optical companies. Given the large amounts of water and energy necessary to produce and ship a pair of glasses, significant efforts are needed to make optics production sustainable. Eyewear companies selling “eco glasses” in a truly sustainable manner are far and few in between. Sustainable production involves more than simply using recycled materials. It requires a commitment to reducing water consumption, eliminating waste and striving for the smallest CO2 products possible. The following eyewear brands have shown exemplary initiative in their environmental efforts.
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