Fashion Revolution: 24 April 2014
“Who Made Your Clothes?”
Ethical fashion leaders, Orsola de Castro and Carry Somers are calling on the fashion industry to take action on April 24 with Fashion Revolution. They have initiated a commemorative day remembering the tragedy of Rana Plaza. The initiative is led by a Board of industry leaders, campaigners, press and academics from within the sector and beyond. They are taking inspiration from International Women’s Day and will celebrate good practice, raising awareness of key issues and continue to campaign for change. I first heard of Fashion Revolution from these two women themselves back in July, at the Ethical Fashion Forum Source Summit.
“An annual Fashion Revolution Day will keep the most vulnerable in the supply chain in the public eye. We need it to show the world that change is possible, and celebrate those involved in creating a more sustainable future for fashion.” – Fashion Revolution
The first annual Fashion Revolution will focus on connections and transparency, asking the question, who made your clothes? By reconnecting us to the people and places where our clothes come from, we can advocate for fair outcomes for millions of farmers, producers, artisans and garment workers whose lives are so closely connected to ours through clothing, and promote respect for these global relationships.
Fashion Revolution invites anyone to get involved in a variety of ways. Some fashionistas will be turning their clothes inside out to show their tags as a visual reminder that our clothes are so often made somewhere else, by someone else. Participants will use social media to contribute to a conversation and use the day as a platform for their own initiatives where they have influence – writing blog posts, hosting fashion shows, engaging student groups and more.
To keep up to date with this exciting new initiative, and add your support, please follow Fashion Revolution on Facebook and Twitter, and connect with your network to make Fashion Revolution a massive (and sustainable) success.
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