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Estethica: London Fashion Week S/S14

© Instagram User orsoladecastro

– Estethica hosts People Tree, Ada Zandition, Beautiful Soul, Pachacuti and Bottletop among others for London Fashion Week S/S14

Estethica will promote sustainable fashion at London Fashion Week from September 13th through the 17th. Eleven of Britain’s leading sustainable fashion brands will exhibit their S/S14 collections in a showroom housed in the West Wing of iconic London fashion hot spot, Somerset House during a five-day showcase. From handbags to hats, these brands are showcasing stylish sustainable fashion and are chosen for their excellence in design and their commitment to sustainability. S/S14 Estethica Designers include:




Estethica is a British Fashion Council initiative launched in September 2006 and is now in it’s fifteenth season. The initiative is co-curated by Anna Orsini, Strategic Consultant for the British Fashion Council and Orsola de Castro and Filippo Riccci, co-founders of From Somewhere and Reclaim to Wear. Yooxygen is the official online retail partner for Estethica and fans of London Fashion Week are invited to browse the Estethica collections there. Yooxygen is YOOX’s  Group’s permanent eco-friendly project, which focuses on eco-commerce, with a dedicated space promoting an environmentally sustainable lifestyle. In their continued commitment to environmental sustainability, yoox.xom worldwide delivery is now using new packaging called ‘ecobox’, internationally RESY, FSC, PEFC and SFI-certified. Congratulations to all of the brands showcasing this season at Estethica.

Written by Angela Wallace of Sasstainable

Angela Wallace is the founder and editor of, an expert voice on ethical luxury and sustainable lifestyle. In 2009, she was granted Ryerson University’s Top 30 Under 30 Alumni award, because of her work as a motivational speaker, when she inspired over 30,000 students across North America. In 2013, she completed her MSc in Environmental Management at the University of London, at the Centre for Development, Environment and Policy. Her passion for the environment grew out of her family’s rural property in Raglan, Ontario, now a designated Natural Heritage System area in the Ontario Greenbelt. She is a published writer, contributing articles to Women's Post, Toronto’s leading business magazine for women. She enjoys urban gardening, writing, fashion and yoga and currently lives in Toronto, Canada with her husband, Owen.

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