– Estethica hosts People Tree, Ada Zandition, Beautiful Soul, Pachacuti and Bottletop among others for London Fashion Week S/S14
Estethica will promote sustainable fashion at London Fashion Week from September 13th through the 17th. Eleven of Britain’s leading sustainable fashion brands will exhibit their S/S14 collections in a showroom housed in the West Wing of iconic London fashion hot spot, Somerset House during a five-day showcase. From handbags to hats, these brands are showcasing stylish sustainable fashion and are chosen for their excellence in design and their commitment to sustainability. S/S14 Estethica Designers include:
- Ada Zandition
- Beautiful Soul
- Katrien Van Hecke
- Liora Lassalle (winner of the Estethica Re-Source competition with Central Saint Martins)
- People Tree
Estethica is a British Fashion Council initiative launched in September 2006 and is now in it’s fifteenth season. The initiative is co-curated by Anna Orsini, Strategic Consultant for the British Fashion Council and Orsola de Castro and Filippo Riccci, co-founders of From Somewhere and Reclaim to Wear. Yooxygen is the official online retail partner for Estethica and fans of London Fashion Week are invited to browse the Estethica collections there. Yooxygen is YOOX’s Group’s permanent eco-friendly project, which focuses on eco-commerce, with a dedicated space promoting an environmentally sustainable lifestyle. In their continued commitment to environmental sustainability, yoox.xom worldwide delivery is now using new packaging called ‘ecobox’, internationally RESY, FSC, PEFC and SFI-certified. Congratulations to all of the brands showcasing this season at Estethica.