After 4yrs of exploring, critiquing and lauding the modern world of green, Treehugger decided it was high time to put their heads together to nominate, debate and select what they believe to be the best-of-the-best when it comes to today’s environmentalism – dubbed the ‘First Annual Best Of Green Awards. Once the many hours of discussion amongst the massive brainpower of a group of roughly 50 writers from 5 continents concluded, it was declared that in the Fashion & Beauty Category, Futurenatural is the ‘Best Online Beauty Shop’!! Treehugger has always been at the forefront of helping to bring sustainability to the masses and promoting green as mainstream. For Futurenatural to be recognized as the Best Online Beauty Shop by TH & their global team is a HUGE honor. It doesn’t stop there though…they’re also up for the Readers Choice Award in which you, dear readers & savvy ecoista, get to choose the top winner in each category. You all know how we feel about empowering and supporting beauty businesses making a difference, so how about it? Let’s all zip over to Planet Green Discovery & help make a difference too by voting for Futurenatural as your favorite Beauty Store!