When you hear the word ‘primitive’ it conjures basic, rudimentary, little evolved – however, this new organic lipstick, lipgloss and lip pencil collection from Primitive Makeup is anything but. As a makeup artist I have an uncompromising point of view when it comes to organic and natural beauty products performing at least as well as their conventional counterparts, if not better. Moisture-drenching lipsticks in colors that look great on everyone and that stay put; organic lip pencils that apply softly with one swipe to deposit color but firm enough to outline; award-winning lipgloss that isn’t a sticky mess but still delivers high shine… and that’s just the product. It has to smell great, taste good, and be packaged well with a brand narrative and ingredient list that resonates with the entire organic & natural ethos. Primitive Makeup is not only all of the above, it’s a dead ringer for MAC without all the synthetics and chemicals. Winners of the Natural Solutions “Best Lip Gloss” award and the only cosmetic company in the world to carry the seal of approval from the Jane Goodall Institute, I’d say they not only match their counterparts, they’ve outshone them on every level. Writer :: Emma Pezzack – www.futurenatural.com: the best organic beauty products in the world.
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