Selling Organic :: Not The Easy Option

So there are numerous organic brands and online stores that have been popping up for several years.
You might ask the question……
Why do they do it?

Is it to make money?
Is it to meet a demand from consumers?

Or is it because they have a passion?

Well, having got to know a few and spoken to many I have to say it is generally because of a passion.

If you have an organic brand, it is not a walk in the park to gain Organic certification and differentiate your brand from the ones that don’t. If you are a store, maintaining the integrity of your name and sourcing great eco-friendly products it is a labour of love.

So, I wanted to give thanks to a few brands that truly have a great story behind them, the people that do their all to fight the corner for the green ones among us, and believe in change for the good….

Essere Organics is a store that is soon to close, and now is a great time to get the products they sell at much lower prices. The founder of the store has worked tirelessly to build up the brand but unfortunately due to ill health has to wind it down. They stock Organic Baby Products, Organic Clothing, as well as Organic Personal Care.  As I said, it takes a passion to build this kind of business and if the driving force is no longer able, this is the sad reality.
Check out the Essere Organics store to snap up some goodies before its too late…..and help Essere Organics go out with a bang! It is a blow for all the green entrepreneurs out there when one such as Barbra has to give up the fight.

Keshi Organics is at the other end of the spectrum, it is a new brand, just launched in Australia in March this year. The founder Karen Wood is passionate that every woman should look and feel her best without the need for harmful chemicals, she lives and breathes for the integrity of her brand and puts quality first every time. Take a look at some of her wonderful products on the Keshi Organics website. Crafted to bring results to the skin, and fuelled by her passion for excellence in beauty, and living a healthier life.

Bubble and Bee is another brand that has a passionate driving force behind it. Stephanie Greenwood is another driven women who brings products with organic integrity to the consumer. You can read her fascinating story on the Bubble and Bee website, really, this woman always knew where she was going!
Aswell as bringing us her fun organic products, she has a mission to educate the consumer about all the nasties in products out there and why it is important to be aware and stear clear!

These women have created their brands out of passion and love for what they believe in. Support them, they are helping to drive change for the good!

Written by Louise White of where change for the good is always welcome! You can also find me on my Facebook page

Image thanks to Boltron on Flickr

Written by Louise White

I am an ex-cosmetic scientist turned market researcher. I love to talk about the truth behind the beauty and health industries, getting beyond all the hype. You can find me on my site and over on Facebook at
Shouldn't the consumer be more informed and have the right to know what really works?


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