When veteran celebrity makeup artist Christy Coleman decided to toss her top of the line makeup kit and use nothing but natural cosmetics on her clientele, she had no idea what would happen next. It was a risk, to be sure, showing up without the typical high-end makeup brands here clientele were used to. Furthermore, she had no book to peddle, no Makeup by Christy Coleman line to sell; she was doing this solely because she believed shunning the toxic chemicals in commercial cosmetics was the right thing to do.
But quietly swapping out her professional kit seemed insufficient, and thus Coleman created ChristyColeman.com to educate everyday consumers about the best natural and organic makeup and skin care products on the market.
Still, it wasn’t enough. She was consistently achieving gorgeous, high-fashion looks with nothing but natural products (click here to see her “natural portfolio”), something her peers thought was impossible. She knew she could make a bigger impact on the mainstream industry. So ChristyColeman.com underwent an extreme makeover.
“The new site is really just a platform for the brands that I believe in,” explains Coleman,
“allowing me to help spread the word and give these brands more attention in the beauty world.”
She recognizes that natural beauty brands are at a disadvantage when it comes to getting the same level of press and attention as their commercial peers. With her new site, Coleman believes she can lend them a hand.
“I can help readers learn how to achieve high fashion and everyday looks with natural makeup, and overall help to teach women that they can look good and feel confident in achieving these looks on their own, and feel good about the decisions they are making for themselves and the products that they are choosing to use. I want to show natural makeup in a chic way and I want women to feel that!”
To that end, Coleman has created several new sections on her web site, including the ground-breaking Beauty Runway Looks section. Hiring a top fashion photographer and professional models, she created some of her favorite looks (and they are stunning), with detailed instructions as to how you and I can recreate them at home.
This same do-it-yourself theme runs through the site, with an evolving DIY Green Makeovers section that will give you all you need to create a number of everyday and evenings looks using the best natural makeup lines available.
Considering Coleman spends precious little time on the Internet, it is even more remarkable that she has been the first artist to go beyond the typical coffee table book format in order to bring you the latest, most up-to-date information, products and techniques. “I like the immediacy of the internet. Also new brands are popping up all the time and the internet allows you to stay current.”
Coleman is still perfecting a few details on the site, but it is clear that she has already achieved her goal of taking the natural beauty industry to the next level. I for one cannot wait to see where she takes it from here.