Although this write is about men’s fashions, know that Armed Angels is a sustainable street brand for all adult genders. It’s just that in comparison to women’s apparel, it’s not very often one can rave about a men’s collection.
Another reason for recognition is because the Product Manager, Sanda Nevjestic, is third runner-up as the Best Eco-Creative Men’s Fashion Designer in a recent poll contest conducted by Chíc Eco. Sanda happens to be very modest about this because varied street designers are the actual inspirations for Germany’s Social Fashion Company GmbH.
Sanda explains that she is merely responsible for the shape of their trendy organic cotton tops. Yet she also decides which designs are to be produced, and in what colors, sizes, etc. And her assistant is Anna Veit, who Sanda claims deserved recognition.
The Social Fashion Company was founded just a year ago, in 2007, by two friends who were shocked to discover garment industry abuses which did not favor farmers, weavers, dyers, and sewers. Quick to demand change, the staff quickly multiplied with a website and shop. Their philosophy became deeply rooted in ethics.
Of course certified organic cotton is comfy. It’s also good for the skin because of no pesticides or chemicals in the production of their hoodies and t-shirts. Match that with their support for organic cotton farmers in India; as well as Pratham, a program that trains women in India to be teachers; then local street artists, – well, that spells true social fashion!
The Armed Angels site connects a shop with information and a thriving community where their office is located in Cologne’s Belgian quarter. Regardless of working with young artists, Sanda is a talented creative designer in my perspective. She’s caused my fingers to cross with hope for copycat social fashion in the USA.
The Social Fashion Revolution is a web2.0 Movement