The Untouched World™ brand is developed by Snowy Peak Ltd. in New Zealand. The private company wholly owned by the Drysdale family holds a succession of awards (founded 1981) for innovation, quality and design.
Snowy Peak founder and CEO Peri Drysdale grew up on her family farm where generations of fine wool was managed for more than 150 years. Daughter Emily worked in Europe as a freelance sportswear designer for leading international sportswear brands before joining the family business. She collaborated with world leaders in design, including Yohji Yamamoto’s former head designer Yu Homma, and Cameron Silver, listed in ‘Time’ magazine as one of the world’s 25 most influential people in fashion.
Emily Drysdale officially joined the company in 2000. She had earned a Bachelor of Design (Fashion) from Wellington, New Zealand and a Master of Arts in Performance Sportswear Design from Derby University in the United Kingdom. She received a New Zealand Young Designer of the Year award (1995) and the prestigious New Zealand Future Design Supreme Award (1998). Emily’s winning design was purchased by Te Papa, Museum of New Zealand for their permanent collection. Recently added to Emily’s repertoire of awards was as first runner-up of Chic Eco’s Best Creative Men’s Fashion Designer poll.
Emily says she loves working alongside her Mum. She expresses how exciting it is to have the freedom as a designer to really make a difference. She explains it’s a challenging path to design sustainable luxury fashion because lots of research and discovery is required. Yet she loves the journey.
Through the Untouched World™ brand label, innovative technology with fine merino and other natural fibers continues to be pioneered. Hence the Snowy Peak slogan, high performance meets fashion holds true today.
“I just love my Untouched World sweater, I wear it to the set of Desperate Housewives every day!” ‒ Felicity Huffman, Actress.
“I love Untouched World not only because they are an ethical company, but because the clothing fits so well, and is made with the most beautiful fabrics.” ‒ Adine Wilson, recent captain of the Silver Ferns national netball team.
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