What do you get a kick out of in the fashion world? All who look at fashion as art sense an endocrine rush out of admiring a design they treasure. Some turned on by this, some that.
I confess that I get my kicks out of discovering “green” innovative design talent that I’m convinced has a bright future. Some friends tell me about their similar intuitions, such as predicting the fame of upcoming actors and actresses. Then others about musicians and singers. You get the idea.
Entrepreneur and women’s apparel designer Jote Mahern founded Sunia in Bloomington, Indiana only two years ago. The collection displays dedication to co-creating a culture of sustainable style. Materials consist of bamboo, hemp, lycra (spandex), organic cotton, soy, and Tencel®. These innovative designs are offered by both wholesale and retail terms.
Top photo features Lasso Pants, designed with a contrasting waistband that is adjustable for all-day comfort. Materials in this item are hemp blends of Tencel® and organic cotton. How smart is that?
Next is the cropped Petal Jacket that falls just below the waistline. The fabrics are blends of bamboo, organic cotton, soy and spandex. I’m personally in love with the fun and flirtatious Petal Dress made of the same jacket blends.
After I decided to write about this designer, I discovered there were others with the same rush!
The Apparel Industry Board, Inc. (AIBI) professional-jury selected Jote Mahern of Sunia to join with the established designers of Greater Chicago and show in CHICAGO IS…RED HOT!!! That is one of the largest fashion events in the region that effectively lets the world know about upcoming talent. Contact AIBI for an invitation.
Thus, I’m not alone with my rush. Mark the Chicago date: September 26, 2008. Whether you can attend or not, my advice is to order before fame kicks in. Go Jote and Sunia!
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