For the past two years, founder Monica Ralli of UrthBags in California, developed strategies to inspire people. Her goal was to create a stronger sense of eco-consciousness on our overly-disposable planet.
Monica also planned how to stimulate the job market. She intended to provide work that would benefit local craftsmen and women’s organizations worldwide. Simultaneously, waste would be reduced significantly.
The handbag materials are milk cartons, juice boxes, telephone books, and newspapers. The craftspeople are artisans from across the globe. Designers are both staffed and sourced.
To seal the hip, whimsical, smart ‘n green image visioned, Monica adds salvaged items like seashells, fashion magazines and coconuts to her designs. Individuals can shop online and minimums are reasonable for small specialty boutiques.
The UrthBags collections suit any age. While the best sellers are the recycled magazine bags, the juice box bags and the sea shell purses, Monica’s favorite is the newspaper tote bag. Her favorite is large enough to fit a towel, iPod and a pair of shades. Perfect for the beach and affordably priced.
Monica intends to expand her collections and materials. Imagination keeps her juices going and of course it feels good to merge environmental preservation with style and fashion. From observing her “where to buy” list, she’s well on her way.
Photography by Mark Sacro, makeup by Christina Guerra, hair by Jeanne San Diego, and model is Bayley Schneider.
The Eco Message Is in the Bag, Part I
The Eco Message Is in the Bag, Part II