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Natural Beauty Products That Give Back

“Beauty With a Cause” Sets a New Standard

An online oasis for natural face and body products, B-cause (or provides healthy and affordable cosmetics for a woman’s beauty regimen while doing its part for beauty in society as well, with 10% of all proceeds going towards breast cancer, ovarian cancer, and scleroderma research. You’ll find mineral makeup, facial cleansers, toners, and moisturizers, as well as hair care, fluoride-free toothpaste, and a few products for men, too. Every product offered on the site meets the self-imposed standards of Beauty With a Cause for safe, natural ingredients, affordability, operating ethics, and animal kindness.

In her own search for truly natural beauty products, owner Julie Ann Price found a way to not just effect change in the world of cosmetics, but to do it with style. “Beauty is a measure of how much women love themselves,” says Price. “B-cause wants to be a trusted resource for women where they can shop for effective skin care and vibrant cosmetics knowing that the owner is as concerned as they are that the products are both beautiful and safe. I use what I sell and I believe in my products.”

Currently the FDA lacks stringent guidelines for natural beauty products. If only 1% of the ingredients used in a product are organic, the product can have an “organic” label. B-cause has an “Ingredients to Avoid” list and it’s a little frightening to see how many of these ingredients appear in products that are probably on most bathroom shelves.

While the FDA knows that many of these are known carcinogins, they claim the amounts are so small that the risk is negligible. As Julie Ann Price points out: “The average woman uses daily on her face a moisturizer, foundation, eye shadow, blush, mascara, eye liner, loose or pressed powder, lip liner, lipstick, cleanser, eye makeup remover and toner. That’s thirteen potentially dangerous products and we have not even considered what women use on their body, hair and nails. Multiply that by a lifetime of usage and you have enormous exposure to significant amounts of dangerous chemicals. Still think you’re safe?”

B-cause makes it easy and affordable to switch to safer, all natural products. Plus they offer lots of samples for sale so you can try different products and see colors up close before purchasing the regular sizes.

The mineral makeup line includes eye and blush powders, eye liners, mascara, foundation, concealer, lipstick and gloss. The beautiful eye powders are available in 18 different colors from the earthy Terracotta to the shimmery pastel pink Duchess (retail $5.99). The vivid color palette is not only a tribute to beauty, but also to fierce and fabulous women everywhere. Many of the products are named after women who have battled breast cancer, ovarian cancer and scleroderma valiantly or whom epitomize their product namesake in their lives. All of these women are forever immortalized in a fun and meaningful way through Beauty With A Cause. “I wanted to recognize and honor these women whose struggles should not go unnoticed,” says Price.

Now there’s more reason than ever to switch to beauty products that are contribute to your health, the environment, and some very worthy causes. Get started at B-cause!

Written by Deb Hiett

Deb Hiett spent several years in New York City, where she was an actress, dancer, musician, and playwright. In reviewing her first original one-woman show, The Village Voice called her "the bold new voice in solo . . . a sure-shot writer." Her work has won The Carl Cherry Center for the Arts “One on One” Writing Competition and The Western Stage's “Starving Artist” Playwriting prize, and her short stories have appeared in several literary journals.

Deb’s love of writing married her passion for healthful, organic, and environmentally-conscious living once she moved to Los Angeles a few years ago. She has spent the past year planning her wedding, writing screenplays, and applying a variety of broad-spectrum sunscreens.

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