The Worst Idea for a Perfume

File this one in the you’ve got to be kidding me section.

Both The Orange County Register and the Boston Herald pointed out that Burger King, the nation’s No. 2 burger chain (NYSE:BKC), recently debuted “Flame,” a new men’s body spray that’s billed as “the scent of seduction with a hint of flame-broiled meat.” Yes, this is a legit item the chain is selling online via Ricky’s Halloween Costume Store, for $3.99.

Click on over to the Burger King Flame website, “FireMeetsDesire” and you will find a sexy soul track playing in the background and a Barry White like voice telling you to “come on baby give it a spray.”

This is so wrong in so many ways.

• First, the “FireMeetsDesire” website makes me want to take a shower to try to wash off that “something just doesn’t feel right” sensation.
• Back in the day when I tolled in the fast food world, the last thing I wanted to smell like off the job was a BK hamburger. I don’t remember any of my female teenage compatriots swooning over my “manly charred meat smell.”
• The vegetarian friends I told this about are conflicted. Half laughed a body part off and the other half wrote to PETA in order to get a petition started.
• Finally, we need to change the world with our dollars by supporting products and companies that are hand crafted and are natural, organic, and environmentally friendly.

As I previously wrote in Starring…! Fragrances – A Company with a Difference:

Being a chef, I know that smell, memory and taste are forever linked. I am one of those culinarians that can imagine and visualize tastes and smells in my minds eye. That’s why names like Tempt me Chocolate, Trip to Pear-adise, Pink Marshmallow, Brulee On My Mind, and the”Bake-Off” Collection of soy wax melts are so intriguing. Not to mention fragrances that include Blonde Bombshell, Femme Fatale, and Triple Threat. Combining seduction and food is a guys dream. Just ask the “fornicating gourmet” George from Seinfeld.

Now there is a worthwhile line of stocking stuffers.