The fashion industry is in hyper drive with the lead up to Fashion’s Night Out (September 10th) and the whole industry is buzzing with excitement and anticipation, but let’s not forget… it’s Beauty’s Night Out too!
For anyone who lives in NYC or is flying in for the big event, Josie Maran will be making a live appearance at the Sephora 5th Avenue boutique. From 7-9 PM the former supermodel and founder of Josie Maran Cosmetics, will be hosting her own in-store photo shoot, giving consumers mini-makeovers and pointers on how to pose like a pro before they step in front of the camera, where they’ll have their picture taken and walk away with a signed copy of their best shot with Josie.
The first 100 consumers who make a purchase that evening will receive a limited edition, created specifically for FNO, Argan Oil Color Stick in Cherry Popsicle.
And get this, if it’s you, you’ll be one of the first to try this amazing new item because it doesn’t officially launch until 2011.
Who is Josie Maran?
In case you’re wondering who Josie Maran is, she was the face of Maybelline for about 10yrs and a hugely successful model, but grew up with very bohemian parents in California. Not content with just being the face of cosmetics and with a passion to create something that more suited her personal beliefs, she decided to start Josie Maran Cosmetics about 2yrs ago. Since then the brand has grown significantly and is now sold at Sephora, her website and QVC, with sales going through the roof.
What’s great about it?
While the collection isn’t entirely natural so you do have to be vigilant with ingredients, Josie nonetheless has created a brand of makeup that is slick, gorgeous, predominantly natural, and she was one of the first cosmetic companies to use bioplastics, so all of the packaging (in theory) is actually biodegradable. Not only that but most of the products contain Argan Oil which is a rich source of naturally occurring Vitamin E and essential fatty acids, both of which are incredible skin foods.