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Tarte Cosmetics :: Greenwashing Experts or Simply Ignorant?

tarte cosmetics

I don’t normally go after cosmetic lines who aren’t wholly organic & natural, preferring instead to celebrate the incremental steps that companies are making toward producing cleaner, healthier beauty products. However, when I see that certain brands are intentionally misleading consumers with grandiose, sweeping statements about how fabulously verdant their cosmetics are… well, let’s just shut that down right here and now. Tarte Cosmetics have recently claimed (and even trademarked) that “tarte is the leader in earth engineered beauty offering the widest selection of healthy cosmetics full of skinvigorating ingredients.” Worse, is that Sephora sell the brand giving it their ‘natural’ seal of approval stating that the products contain no petrochemicals. Someone at both of these companies needs a swift reality check and to do their homework. A lot of the products contain a veritable cornucopia of petrochemicals and chemicals: butylene glycol, propylene glycol (we’re talking car battery anti-freeze), and more… all petroleum derivatives; as well as synthetic colors. Natural? You’re kidding. As if there isn’t enough confusion surrounding what’s truly organic and natural, these companies are perpetuating at best, ignorance, and at worst, outright lies. Come on Tarte… Yes you have some products that meet the mark but most do not so don’t claim your line has the widest selection of healthy ingredients. What bollocks. I can think of numerous truly organic and natural beauty brands who put you to shame. And Sephora, you should know better.

Writer :: Emma Pezzack – www.futurenatural.com: the best organic beauty products in the world.

Written by Emma Pezzack

Self-confessed organic glamazon, responsible hedonist, makeup mogul and all round lover of life. Current roles include:

CEO/Founder of Futurenatural :: Proclaimed a new 'Sephora' for the savvy organic & natural beauty set and loved by Nylon Magazine + Teen Vogue, this award-winning store is the modern-cool-stylish boutique for all the best, cutting edge, organic & natural beauty products in the world. http://www.futurenatural.com

Editor-In-Chief - Organic Beauty Review :: Bringing you the latest in trends, savvy surveillance and stylish brands from the modern side of organic and natural beauty. http://www.organicbeautyview.com

Beauty Director - Coco Eco Magazine :: Bi-monthly online glossy bringing you everything that's stylish, good, green and glam. http://www.cocoecomag.com

Beauty Writer - Feelgood Style :: www.feelgoodstyle.com

3 Comments

  1. Wow! I cannot believe this. Oh wait. Yes, I can! Labels and marketing have made me shudder many times with misleading information. Oh how I wish there was enforcement on cosmetics. I just use olive oil moisturizer, honey masks and take my Vidazorb OPC age defense because I only want to use things that are pure and that I can trust. It’s so sad that we cannot even believe in products unless we do our homework to dig underneath the dirt. Thanks for reporting 😉

  2. It’s annoying, agreed. The upside is that we’re becoming a super savvy bunch of consumers because if we can’t trust brands, we’ll shop where we can, or we’ll do the homework ourselves which empowers us!

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