in ,

“Ask Me Why I’m Naked” Campaign Reveals The Need To Reduce.

Lush Cosmetics have always been ahead of the game when it comes to reducing packaging. Their line of solid shampoo bars, conditioners, body butters and soaps are freshly cut for each customer and don’t require packaging. However, they’re about to take that concept to a whole new level. In an effort to reinforce the message that we need to reduce waste through re-thinking packaging of consumer goods,  what better way to emphasize the point than to enlist your sales team to reduce their own packaging. This Wednesday, August 27th, Lush salespeople in 25 stores across America will be wearing nothing but aprons saying, “Ask me why I’m naked.” Customers are also being asked to take action and will be urged to ‘go naked’ by purchasing products with no packaging.

Last year alone approximately 3 million plastic bottles were not manufactured, transported and disposed of because customers chose to buy LUSH’s solid shampoo bars instead of a bottled product. So cut the wrap! Now is the time to get naked and avoid using those mountains of plastic carrier bags, plastic coffee cups and plastic bottles used for cosmetic products. Writer :: Emma Pezzack – www.futurenatural.com: the best organic beauty products in the world.

Written by Emma Pezzack

Self-confessed organic glamazon, responsible hedonist, makeup mogul and all round lover of life. Current roles include:

CEO/Founder of Futurenatural :: Proclaimed a new 'Sephora' for the savvy organic & natural beauty set and loved by Nylon Magazine + Teen Vogue, this award-winning store is the modern-cool-stylish boutique for all the best, cutting edge, organic & natural beauty products in the world. http://www.futurenatural.com

Editor-In-Chief - Organic Beauty Review :: Bringing you the latest in trends, savvy surveillance and stylish brands from the modern side of organic and natural beauty. http://www.organicbeautyview.com

Beauty Director - Coco Eco Magazine :: Bi-monthly online glossy bringing you everything that's stylish, good, green and glam. http://www.cocoecomag.com

Beauty Writer - Feelgood Style :: www.feelgoodstyle.com

The New Global Fashion Stars :: Organic Textiles Working Towards Sustainability

‘Shrink To Fit’ Is The Fat Busting Boot Camp For Bulges.