Organic Beauty View :: For Alima, Natural Isn’t Just A Buzz Word.

Honestly, “natural” seems to be about a common a word as “green” these days and hands up who besides me is getting tired of the all the rhetoric? Being a natural brand should mean something and that’s exactly the position of Alima Pure. Not content with being ‘just another mineral makeup line, they went in search of the most rigorous and highly coveted natural certification they could find, and passed with flying colors. Being BDIH certified ensures that all the products contain only the safest natural ingredients, and are created and packaged in an environmentally and socially responsible manner. Having the word ‘Pure’ in the brand name is not some empty homage to the word. It’s there because it aptly describes what this beautiful and fun collection represents.Whether you’re the sensitive type or not, there are no potential irritants like bismuth oxychloride, talc, dyes, fragrances, parabens, phthalates or preservatives in any of these cosmetics. With over 250 colors to choose from, each pot is just pure mineral pigment that glides on like silk, blends beautifully and stays put. Now that’s what we call worthy of natural. Writer :: Emma Pezzack – the best organic beauty products in the world.

Written by Emma Pezzack

Self-confessed organic glamazon, responsible hedonist, makeup mogul and all round lover of life. Current roles include:

CEO/Founder of Futurenatural :: Proclaimed a new 'Sephora' for the savvy organic & natural beauty set and loved by Nylon Magazine + Teen Vogue, this award-winning store is the modern-cool-stylish boutique for all the best, cutting edge, organic & natural beauty products in the world.

Editor-In-Chief - Organic Beauty Review :: Bringing you the latest in trends, savvy surveillance and stylish brands from the modern side of organic and natural beauty.

Beauty Director - Coco Eco Magazine :: Bi-monthly online glossy bringing you everything that's stylish, good, green and glam.

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