As a sun worshipper many years ago, who giddily slapped on coconut oil and eagerly awaited the burn I’d get after hours of baking, I’m now suffering the effects of too much exposure. The greatest cause of skin damage including premature aging, discoloration, fine lines, pigmentation, is the sun. Period. Free-radicals are formed with over exposure which run rampant, cause havoc and breakdown the very structure of skin, which leads to all of the above. Ah, if only I’d listened to my mother admonishing my bad sun habits! Too late for hindsight, but not too late for some enlightenment. Aveda are about to release a new skincare line called Enbrightenment, an entire line containing a plant-powered, skin brightening blend. Formulated to diminish the appearance of hyperpigmentation & dark spots, these products work to visibly enhance radiance & tone. As a sneak preview, Organic Beauty View are giving away the Brightening Intensive Massage Masque to one lucky reader. All you have to do is share your own sun story, connected to why you should win this. They’ll select a winner one week from now, so go to it! Writer :: Emma Pezzack – www.futurenatural.com: the best organic beauty products in the world.