OBV :: A World First In Biodegradable Beauty Packaging.

I’ve been waiting (patiently and not so patiently) to see how long it would take for truly biodegradable packaging to hit the markets. Sure the market has been working on bioplastic polymers for sometime but there are still issues with heat & cold tolerances that make usage limited. Enter Organic Essence! This is truly the ultimate in green packaging; using recycled paper pulp, soy inks, organic adhesive and even organic glaze on the outer surface. While the jars are not exactly my cup of tea in terms of design, I’m giving these guys major kudos for developing what is sure to revolutionize the way our organic & natural beauty products are bottled. Although friends tried to convince them to patent their creation, what’s amazing about Organic Essence is that they decided this is too important to claim ownership. So, what they’re doing is actively encouraging competitors to copy what they’ve done – as far as they’re concerned the more who do it, the better! And of course the more who do, the more refined the designs will become. Very cool. Writer :: Emma Pezzack – www.futurenatural.com: the best organic beauty products in the world.