{"id":9319,"date":"2012-08-23T05:00:36","date_gmt":"2012-08-23T12:00:36","guid":{"rendered":"http:\/\/wordpress-367309-1145696.cloudwaysapps.com\/?p=9319"},"modified":"2012-08-23T05:00:36","modified_gmt":"2012-08-23T12:00:36","slug":"dr-bronners-the-soap-that-cleans-your-conscience","status":"publish","type":"post","link":"https:\/\/feelgoodstyle.com\/articles\/dr-bronners-the-soap-that-cleans-your-conscience\/","title":{"rendered":"Dr. Bronner’s: The Soap That Cleans Your Conscience"},"content":{"rendered":"

By Jean\u00e9e Ledoux<\/strong><\/p>\n

\"Dr.<\/a><\/p>\n

Dr. Bronner’s is more than just a soap company. It’s a company with a conscience and a fascinating back story.<\/h3>\n

In the personal care aisle of your local health food store, there\u2019s a soap with a lot to say. Thousands of tiny words crowd the label, some of which sound like they\u2019re being fired from a pulpit: \u201cListen Children Eternal Father Eternally One!\u201d Other text is too kooky to categorize, like the story of timberwolf pups raised by a dachshund. I\u2019m talking about Dr. Bronner\u2019s Magic Soaps<\/a>, the top-selling natural cleanser brand in North America.<\/p>\n

Make Soap, Not War<\/h3>\n

The company was founded in Los Angeles in the 1940s by the eccentric Jewish soapmaker Emanuel Bronner\u2014a master chemist, but not actually a doctor. Against the backdrop of Nazis taking over his native Germany (and eventually murdering his parents), Bronner felt an urgent calling to help unify people with each other and the planet. He wrote letters to world leaders, made public speeches, and printed his \u201cMoral ABC\u201d and \u201cAll-One\u201d philosophies on his liquid vegetable soap\u2019s labels. In the 1960s, the peace-preaching cleansers exploded in popularity thanks to an antiwar, earth-loving climate.<\/p>\n

Capitalists Who Care<\/h3>\n

Bronner\u2019s descendants took over in the 1990s and respectfully left his loquacious labels intact. Fascism may be dormant, but the Bronners have new demons to battle, especially environmental impact and label fraud in the bodycare industry. The family executives have radically improved the company\u2019s products and business practices to become a shining example of what they call \u201cconstructive capitalism.\u201d Read on for 12 reasons why you\u2019ll wash with a clean conscience when you buy Dr. Bronner\u2019s.<\/p>\n

The Soaps:<\/h3>\n