{"id":4946,"date":"2010-08-30T11:24:23","date_gmt":"2010-08-30T16:24:23","guid":{"rendered":"http:\/\/wordpress-367309-1145696.cloudwaysapps.com\/?p=4946"},"modified":"2010-08-30T11:24:23","modified_gmt":"2010-08-30T16:24:23","slug":"bono-hewson-lmvh-a-collaboration","status":"publish","type":"post","link":"https:\/\/feelgoodstyle.com\/articles\/bono-hewson-lmvh-a-collaboration\/","title":{"rendered":"Bono, Hewson &#038; LMVH :: A Collaboration."},"content":{"rendered":"<p><strong><strong><a href=\"https:\/\/feelgoodstyle.com\/wp-content\/uploads\/2010\/08\/bonoetc.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4948\" src=\"https:\/\/feelgoodstyle.com\/wp-content\/uploads\/2010\/08\/bonoetc.jpg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/feelgoodstyle.com\/wp-content\/uploads\/2010\/08\/bonoetc.jpg 400w, https:\/\/feelgoodstyle.com\/wp-content\/uploads\/2010\/08\/bonoetc-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/strong><\/strong><\/p>\n<p>Direct from <a href=\"http:\/\/www.wwd.com\/eyescoop\/bono-hewson-to-appear-in-lvmh-campaign-3231223?src=nl\/mornReport\/20100830\" target=\"_blank\">WWD Eye Scoop<\/a> and written by <a href=\"http:\/\/www.wwd.com\/eyescoop\/bono-hewson-to-appear-in-lvmh-campaign-3231223?src=nl\/mornReport\/20100830\" target=\"_blank\">Miles Socha<\/a>: Bono and his wife Ali Hewson are starring in a new ad campaign for <a href=\"http:\/\/www.louisvuitton.com\" target=\"_blank\">Louis Vuitton<\/a> featuring Edun, the first time a label other than Vuitton is getting a fashion credit.<\/p>\n<p>Instead  of Vuitton, the two wear Edun, the ethical clothing label  they founded  in 2005 to encourage trade with Africa, and in which LVMH  took a 49  percent stake last year. What\u2019s more, Hewson totes a handbag  co-designed  by Edun and Vuitton that comes dangling with a special  charm that is  the French firm\u2019s first made-in-Africa product. (It\u2019s  also sold  separately.)<img decoding=\"async\" src=\"http:\/\/organicbeautyview.wordpress.com\/wp-includes\/js\/tinymce\/plugins\/wordpress\/img\/trans.gif\" alt=\"\" \/><\/p>\n<p>The  image of Bono and Hewson disembarking from a  small airplane in an arid  South African vista \u2014 with the tag line \u201cEvery  journey began in  Africa\u201d \u2014 is slated to break in mid-September in a  range of daily  newspapers, October magazines and on  louisvuittonjourneys.com. The  collaboration also will dovetail with an  event during Paris Fashion  Week, when Vuitton and Edun will unveil  Africa Rising, a temporary  exhibition of contemporary African art along  with a showcase for the  campaign and Edun\u2019s spring collection. Bono and  Hewson are expected to  attend.<\/p>\n<p>Antoine Arnault, Vuitton\u2019s  director of communications, said  Edun\u2019s presence in a Vuitton campaign  would give the small brand \u2014 and  its mission to eradicate poverty  through sustainable enterprise in  Africa \u2014 international exposure.<\/p>\n<p><em>Posted by Emma Pezzack: <a href=\"http:\/\/www.futurenatural.com\" target=\"_blank\">www.futurenatural.com<\/a> &#8211; the best <a href=\"http:\/\/www.futurenatural.com\" target=\"_blank\">organic beauty products<\/a> in the world.<\/em><\/p>\n<p><strong> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breaking News :: Ali Hewson, Bono and LMVH have collaborated on a new ad campaign for Louis Vuitton that features Edun &#8211; shot by none other than Annie Leibowitz&#8230; <a class=\"g1-link g1-link-more\" href=\"https:\/\/feelgoodstyle.com\/articles\/bono-hewson-lmvh-a-collaboration\/\">More<\/a><\/p>\n","protected":false},"author":80,"featured_media":4948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[538,1165,75],"tags":[1036,1037,169,5122,5123,2637,602],"apple_news_notices":[],"jetpack_featured_media_url":"https:\/\/feelgoodstyle.com\/wp-content\/uploads\/2010\/08\/bonoetc.jpg","_links":{"self":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts\/4946"}],"collection":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/comments?post=4946"}],"version-history":[{"count":0,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts\/4946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/media\/4948"}],"wp:attachment":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/media?parent=4946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/categories?post=4946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/tags?post=4946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}