{"id":1340,"date":"2008-10-13T11:44:06","date_gmt":"2008-10-13T16:44:06","guid":{"rendered":"http:\/\/wordpress-367309-1145696.cloudwaysapps.com\/?p=1340"},"modified":"2017-08-24T09:21:32","modified_gmt":"2017-08-24T16:21:32","slug":"payless-shoesource-announces-green-shoe-line-in-partnership-with-summer-rayne-oakes","status":"publish","type":"post","link":"https:\/\/feelgoodstyle.com\/articles\/payless-shoesource-announces-green-shoe-line-in-partnership-with-summer-rayne-oakes\/","title":{"rendered":"Payless ShoeSource Announces “Green” Shoe Line With Summer Rayne Oakes"},"content":{"rendered":"

\"\"<\/a>Just today, Payless ShoeSource <\/a>announced plans to launch the first-ever affordable green footwear line expected in stores\u00a0early next year.\u00a0\u00a0They’ve also signed an agreement with\u00a0Summer\u00a0Rayne Oakes, Discovery Network’s Planet Green fashion and beauty expert, author of Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion & Beauty<\/a>, and model for many eco-fashion labels and was recently named “One Gorgeous Environmental Activist<\/em>” by Allure Magazine,\u00a0to serve as the green footwear brand’s Eco Consultant.<\/p>\n

They’re claiming the line “will include on-trend, fashionable footwear and accessory products that are also green through the use of sustainable and eco-friendly materials such as organic cottons and linen, natural hemp and recycled outsoles, as well as the use of eco-smart packaging.\u00a0 The line will be seasonally refreshed offering the latest trends; the new brand will launch initially for women, expanding to include kids’ and men’s styles in the future.\u00a0 The “green” shoes will be available at prices, on average, of under $30 a pair early next year in about 500 stores with select styles appearing in 1,000 stores, as well as generally available on Payless.com(R).”<\/p>\n

According to Matt Rubel, CEO of Collective Brands, Inc., the parent company of Payless ShoeSource: “The sustainability movement is pervasive today and is touching so many elements of consumers’ daily lives and they are interested in more and more green product options being available to them,<\/em> but green items are often expensive and inaccessible to so many.\u00a0 With our mission to democratize the latest ideas in footwear and accessories, we are in the best position and proud to bring forward a green footwear line that is affordable and accessible to all. Our alliance with Summer Rayne Oakes is important to this new brand initiative.\u00a0 Summer Rayne is a trend-setting expert in Eco Fashion, and she will help us launch our new green brand, as well as assist us in driving innovation with fresh, new eco-smart ideas for this brand going forward.”<\/em><\/p>\n

\"\"<\/em><\/a>“When Payless approached me to partner with them on what would be their first-ever affordable green line of footwear, it was an offer I couldn’t refuse,” said Oakes. “It’s high time a stylish line of shoes can be both environmentally friendly and reasonably priced.\u00a0 Payless is at the forefront of a significant movement bridging fashion, environmental awareness and accessibility — an undertaking I am proud to be a part of.”\u00a0 \u201cWith the economy the way that it is now, many people think [green products] are that much more inaccessible, so this line is coming at the right time,\u201d said Oakes. And she hopes other large companies will take notice of Payless\u2019 sustainable efforts. \u201cPart of this is to inspire and lead by example. You have to set the bar higher in this day and age.\u201d<\/span><\/p>\n

So, dear consumers…\u00a0what do you make of this?\u00a0\u00a0Are you glad sustainable footwear will soon be more affordable\u00a0or do you see this as Payless cashing in on the\u00a0eco-fashion trend or do you care if it\u00a0fits in line with your budget and your eco-ideals???\u00a0 Post your thoughts in the comments and let the conversation begin!<\/p>\n


\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Just today, Payless ShoeSource announced plans to launch the first-ever affordable green footwear line expected in stores\u00a0early next year.\u00a0\u00a0They’ve also signed an agreement with\u00a0Summer\u00a0Rayne Oakes, Discovery Network’s Planet Green fashion and beauty expert, author of Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion & Beauty, and model for many eco-fashion labels and was recently […] More<\/a><\/p>\n","protected":false},"author":96,"featured_media":1345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2017-08-18T14:46:14Z","apple_news_api_id":"61cf422c-8c91-4e63-a77f-271f5319937b","apple_news_api_modified_at":"2017-08-24T16:21:36Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AYc9CLIyRTmOnfycfUxmTew","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[538,94,878,106,75],"tags":[2292,2293,2294,2295,2296,2297,2298,73,2299,2300],"apple_news_notices":[],"jetpack_featured_media_url":"https:\/\/feelgoodstyle.com\/wp-content\/uploads\/2008\/10\/summer-raynes-oakes_planet-green-use1.jpg","_links":{"self":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts\/1340"}],"collection":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/comments?post=1340"}],"version-history":[{"count":0,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts\/1340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/media\/1345"}],"wp:attachment":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/media?parent=1340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/categories?post=1340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/tags?post=1340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}