{"id":13018,"date":"2014-10-31T11:26:30","date_gmt":"2014-10-31T18:26:30","guid":{"rendered":"http:\/\/wordpress-367309-1145696.cloudwaysapps.com\/?p=13018"},"modified":"2014-10-31T11:26:30","modified_gmt":"2014-10-31T18:26:30","slug":"beyonce-topshop-partnership-really-mean","status":"publish","type":"post","link":"https:\/\/feelgoodstyle.com\/articles\/beyonce-topshop-partnership-really-mean\/","title":{"rendered":"What does the Beyonc\u00e9 Topshop Partnership Really Mean?"},"content":{"rendered":"

\"What<\/a><\/p>\n

Beyonc\u00e9 certainly doesn\u2019t need to add anything more to her workload, but that hasn\u2019t stopped her before. And it doesn\u2019t seem to be an impediment in her latest endeavor: a fashion line with Topshop.<\/p>\n

The superstar and the clothing retailer will be launching a line of \u201cathleisure\u201d wear, which in case you\u2019re not a young person, is pretty much what everyone under the age of 30 <\/a>wears these days. It\u2019s sort of marriage between high fashion and yoga pants because, you know, you want to feel comfy for a long day of texting and Snapchatting, right?<\/p>\n

But here\u2019s what really makes it an interesting mashup. \u201cWhen celebrities make clothes, they typically do it one of two ways: launch a small, independent label (see\u00a0Victoria Beckham<\/a>\u00a0or\u00a0The Row<\/a>\u00a0by Ashley and Mary-Kate Olson) or rent their name and aesthetic to a massive retailer via some kind of exclusive licensing agreement (seeRyan Seacrest suits<\/a>\u00a0at Macy\u2019s),\u201d reports Bloomberg<\/a>. \u201cBeyonc\u00e9 has done neither. Her deal with Topshop is a 50-50 partnership.\u201d<\/p>\n

And this means that she could make a lot more money without all the issues of owning her own brand outright, which, let\u2019s face it, Bey could certainly do. \u201cThere\u2019s a reason why Harvard Business School has\u00a0written a case<\/a>\u00a0about Beyonc\u00e9,\u201d Bloomberg notes.<\/p>\n

So, will the line be green?<\/h3>\n

Topshop recently launched its third Reclaim to Wear upcycled collection to rave reviews, but most of what the brand does isn\u2019t upcycled. However, Arcadia Group, the brand\u2019s parent company has a strong environmental commitment<\/a> that it seems to be adding to regularly. But it has also been slow to move on labor issues, which has rubbed some people the wrong way, and for good reason.<\/p>\n

But maybe Beyonc\u00e9\u2019s recent vegan diet <\/a>experiment will inform her fashion sense (let\u2019s hope she at least gives up the fur) and take fashion into a truly meaningful new direction.<\/p>\n

Beyonc\u00e9 image<\/a> via Shutterstock<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Beyonc\u00e9 certainly doesn\u2019t need to add anything more to her workload, but that hasn\u2019t stopped her before. And it doesn\u2019t seem to be an impediment in her latest endeavor: a fashion line with Topshop. The superstar and the clothing retailer will be launching a line of \u201cathleisure\u201d wear, which in case you\u2019re not a young […] More<\/a><\/p>\n","protected":false},"author":114,"featured_media":13019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[538,8137],"tags":[8481,7098,8482,9016,7158],"apple_news_notices":[],"jetpack_featured_media_url":"https:\/\/feelgoodstyle.com\/wp-content\/uploads\/2014\/10\/shutterstock_37299799.jpg","_links":{"self":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts\/13018"}],"collection":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/comments?post=13018"}],"version-history":[{"count":0,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts\/13018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/media\/13019"}],"wp:attachment":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/media?parent=13018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/categories?post=13018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/tags?post=13018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}