Line and Label<\/a>, is unique from most boutiques. Not only does she carry top designers, she sells her own line of clothing that she creates in a studio in the store.<\/p>\nO\u2019Riley worked in fashion design and production for almost 15 years before deciding to branch out on her own. She worked for four different designers in the city, most recently as a team leader at Harvey Faircloth. She decided that she wanted to be more independent and creative. Since she was a teenager, she has been a fashonista, going to the Salvation Army, taking clothes apart, and re-making them into her own, new creations.<\/p>\n
Now on any given day, she is in the throes of creation, whether it\u2019s a leather handbag, metallic gold shorts, or a cotton batik camisole. \u201cIt is what makes my shop different, that the person who owns the shop is the person who made the clothes,\u201d O\u2019Riley said.<\/p>\n
![\"Line](\"https:\/\/feelgoodstyle.com\/files\/2014\/06\/LL_studio-600x400.jpg\")
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But please don\u2019t call her crafty.<\/p>\n
\u201cI never want it to look crafty,\u201d O\u2019Riley said. \u201cIt is important how garments are finished. Even though it was made in the backroom by me, I want it to look just as good as any other designer product.\u201d<\/p>\n
Everything she sells in the shop and online is carefully sourced.<\/p>\n
\u201cA lot of thought goes into what collections I want to bring into the shop,\u201d she said. \u201cAll of the items I have in my shop are manufactured ethically. Nothing is made in China or India.\u201d<\/p>\n
All of the clothes are made in the United States with the exception of the Trine Vestergaard brand from Denmark and the UK-based Made brand of fair trade accessories from Kenya. In addition, she carries other local emerging designers and textile artists, who hand-paint the fabric.<\/p>\n
\u201cThat\u2019s something that\u2019s important to me,\u201d she said. \u201cI know how many jobs and people it affects, and how much work that goes into making a garment.\u201d<\/p>\n
![\"LL_dreamcatcher](\"https:\/\/feelgoodstyle.com\/files\/2014\/06\/LL_dreamcatcher-2-600x900.jpg\")
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O\u2019Riley also makes dreamcatchers, although this is not something she would have expected a year ago. She made one about three-feet across \u2013 \u201ca symbol and statement piece\u201d — for the opening of the shop using scraps of leather from her handbags, and it quickly sold.<\/p>\n
\u201cEvery time I sell one, I end up making a new one. Whenever I sell one, the space seems totally empty,\u201d she said.<\/p>\n
Reflecting on her first year of business, O\u2019Riley said it\u2019s been a tough, learning experience. This is her first time working in retail, and the effort to get the word out through email alerts and social media is constant.<\/p>\n
Despite not regularly meeting the sales targets in her business plan: \u201cI\u2019m still so optimistic about it,\u201d she said.<\/p>\n
When asked about making a new item in the shop, her process is organic and entrepreneurial, exactly her goal in starting out in the first place.<\/p>\n
\u201cWhen I\u2019m merchandising from the other designers that I have sometimes I feel that something is missing. That might lead me to make something specific for the shop \u2013 \u2018it\u2019s summer, it\u2019s hot, I need more shorts.\u2019 Sometimes that\u2019s how I\u2019ll decide on something to make; start on something that would look great in the window or something that I personally would want to wear; sometimes it\u2019s a creative point of view or sometimes from a total business point of view.\u201d<\/p>\n
I personally think her gold print shorts are one of the the cutest fashion items I\u2019ve seen in a while. Cute might not be the description O\u2019Riley would prefer. She calls her style rock-n-roll.<\/p>\n
If you\u2019re shopping for summer fashion, check out Line & Label\u2019s online store \u2013 everything is on sale 22% through Friday to celebrate the June 22 one-year anniversary.<\/strong><\/p>\n <\/p>\n
Images Courtesy of Line and Label<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Kate O’Riley, owner of Line and Label, celebrates first anniversary of her hand-made, high fashion boutique in New York City… More<\/a><\/p>\n","protected":false},"author":61,"featured_media":11680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[94,75],"tags":[288,1738,8060,169,1785,8061,8062,8063,208,38],"apple_news_notices":[],"jetpack_featured_media_url":"https:\/\/feelgoodstyle.com\/wp-content\/uploads\/2014\/06\/LL-shop-3.jpg","_links":{"self":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts\/11683"}],"collection":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/comments?post=11683"}],"version-history":[{"count":0,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts\/11683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/media\/11680"}],"wp:attachment":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/media?parent=11683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/categories?post=11683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/tags?post=11683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Line](\"https:\/\/feelgoodstyle.com\/files\/2014\/06\/LL-shop-3-600x400.jpg\")
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