![\"Tarte](\"https:\/\/feelgoodstyle.com\/wp-content\/uploads\/2014\/03\/tartecosmetics.jpg\")
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I was disappointed to hear the announcement this week that Tarte Cosmetics<\/a>, which has been touted as an environmentally conscious company that doesn\u2019t test on animals, was bought out by KOS\u00c9, a Japanese cosmetics company that supports animal testing. KOS\u00c9 has now acquired a 93.5% share in the company, which includes most of the shares of founder and CEO Maureen Kelly.<\/p>\n Tarte addressed the topic on Facebook<\/a>, saying that the changeover will not affect their own animal testing policy.\u00a0 A post on their wall stated that:<\/p>\n By joining the KOS\u00c9 family and adding to that rich portfolio, we can build on what we\u2019ve already accomplished with powerful products and explore expanding the tarte brand in new and exciting countries. And rest assured, we are committed to remaining a cruelty-free brand and will not test on animals.<\/p><\/blockquote>\n However, many of Tarte\u2019s customers were displeased with the announcement and aired their concerns on Tarte’s Facebook page.\u00a0 While I personally haven\u2019t been a long-time user of Tarte, I did make my first purchase of their products last month. \u00a0Like me, many people had turned to Tarte as a way of avoiding big cosmetics brands that include animal testing.\u00a0 These customers made it clear that they didn\u2019t want to give money to a company, knowing that it would end up funding a parent company that does support that cruel endeavor.<\/p>\n In reaction to the complaints, Maureen Kelly stated the following on Tarte\u2019s Facebook page:<\/p>\n Remember, tarte will NOT be testing on animals, or EVER test on animals. We are a cruelty-free company and will remain one. KOS\u00c9 is completely on board with our position as an eco-friendly, cruelty-free company and has given tarte such a great opportunity to grow and expand around the world.<\/p><\/blockquote>\n Although I had liked the products I tried last month, I can easily say that will be my first and last Tarte purchase.\u00a0 Especially with something that is as much of a non-necessity, luxury item as make-up, there seems to me to be no reason to support a brand that is owned by a company that tests on animals, regardless of their own stated policy.\u00a0 By giving money to Tarte, one is essentially giving money to the company that owns a 93.5% hold on it, and that company is pro-animal testing KOS\u00c9.<\/p>\n Image Credit: Photo by Cadry Nelson<\/em><\/p>\n Will this announcement affect your purchase of Tarte Cosmetics?<\/strong><\/p>\n For information on animal testing, check out this post on recent global bans<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" I was disappointed to hear the announcement this week that Tarte Cosmetics, which has been touted as an environmentally conscious company that doesn\u2019t test on animals, was bought out by KOS\u00c9, a Japanese cosmetics company that supports animal testing. KOS\u00c9 has now acquired a 93.5% share in the company, which includes most of the shares […] More<\/a><\/p>\n","protected":false},"author":16,"featured_media":11313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[6895],"tags":[6581,130,1234,7782,7783,68,3959,316],"apple_news_notices":[],"jetpack_featured_media_url":"https:\/\/feelgoodstyle.com\/wp-content\/uploads\/2014\/03\/tartecosmetics.jpg","_links":{"self":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts\/11312"}],"collection":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/comments?post=11312"}],"version-history":[{"count":0,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/posts\/11312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/media\/11313"}],"wp:attachment":[{"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/media?parent=11312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/categories?post=11312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feelgoodstyle.com\/wp-json\/wp\/v2\/tags?post=11312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}