{"id":11043,"date":"2014-01-06T04:30:23","date_gmt":"2014-01-06T12:30:23","guid":{"rendered":"http:\/\/wordpress-367309-1145696.cloudwaysapps.com\/?p=11043"},"modified":"2014-01-06T04:30:23","modified_gmt":"2014-01-06T12:30:23","slug":"debenhams-catalog-models","status":"publish","type":"post","link":"https:\/\/feelgoodstyle.com\/articles\/debenhams-catalog-models\/","title":{"rendered":"Debenhams Catalog: People Come in All Shapes and Sizes"},"content":{"rendered":"

\"Debenhams<\/a><\/p>\n

British retailer Debenhams took a risk with their new catalog, and the results are beautiful!<\/h2>\n

I’ll be honest with you guys: I had never heard of Debenhams before last week when I saw their catalog images on Upworthy<\/span><\/a><\/strong><\/span>. The women in these photos are beautiful, stylish, and they’re not airbrushed or touched up. And it’s beautiful.<\/p>\n

I know, it seems crazy to say that a company is taking a risk by not Photoshopping their models or by including anything but size zero women, but that’s the fashion marketing landscape. Debenhams is bucking that trend with their newest catalog.<\/p>\n

\"Debenhams<\/a>After reading the Upworthy piece, I headed over to the Debenhams website<\/span><\/a><\/strong><\/span> to see more photos, but it looks like their online catalog hasn’t quite caught up to the print one yet. I kind of get that: hiring a photographer is expensive, and rephotographing your whole line doesn’t make a lot of sense financially. I hope that as they phase out old products and\u00a0phase in new ones Debenhams will include more photos like the ones you’re seeing here!<\/p>\n

Beyond Debenhams: Our Unrealistic Beauty Expectations<\/h2>\n

So, why are we so moved when we see photos like these? The problem is that most of the images we see in fashion marketing are drastically altered. I shared a photo last spring of a group of models without Photoshop<\/span><\/a><\/strong><\/span>, and in the year before that I shared this eye-opening video<\/a> showing how much retouching it takes to make a fashion photo look “perfect.”<\/p>\n

It felt relevant enough to share again here:<\/p>\n

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