Author: Terri Bly

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Naturopathica: Navigating the Tricky Intersection of Purity and Performance

Finding a line of skin care that successfully blends the best of nature and technology, with products that are equally safe and effective, is no easy feat – and that perhaps goes double if you are creating a line designed for high-end spas. But Naturopathica founder Barbara Close has spent over 15 years attempting to do just that. Her expansive line of skin care includes products that are EcoCert Certified Organic, Ecocert Certified Natural, and some that are neither, due to the use of synthetics like Glycolic Acid or Vitamin C. Her decision to use a combination of organic, natural, and synthetic ingredients has created some controversy regarding the “purity” of her product line. But is the criticism deserved, or has Close successfully navigated the tricky intersection of purity and performance?

May 30th

USDA Launches Disappointing New “BioBased” Label

As consumers increasingly look to third party certifications when choosing natural and/or organic products, the USDA has often been held up as the gold standard for US-based products. This month, they announced the launch of their new BioBased label, designed to give companies the opportunity to seek certification without meeting the food-grade standard of USDA Certified Organic. Unfortunately, the gap between USDA Certified Organic and the new BioBased standard is so large, it will likely only increase consumer confusion and decrease America’s standards for what are truly natural, organic, and sustainable consumer goods.

January 25th

The Nature of Beauty is Going Live! (and you can join in)

The Nature of Beauty announces the launch of its weekly series of Live shows (on, hosted by Nature of Beauty president, Terri Bly. Covering a wide range of topics, Bly will welcome some of the biggest names in the green beauty industry as guests. This week’s show, “Go Green Like a Pro,” features makeup artists Jessa Blades and Nina Strommen, who will share their experiences, provide tips and recommendations, and take questions from callers.

April 26th