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What’s Hot, Gorgeous and Green? NYC Fashion Week.

Conceived to raise the fashion industry’s collective ‘green’ conscience, Aveda are partnering with some of the hottest young designers in town and renowned editorial stylists to create an earth-friendly front-row, backstage and overall green fashion week environment. Rodarte, Phillip Lim, Preen and Alexander Wang are all participating in the innovative “Green Backstage” program.

Models, designers and media will all be offered emission-free transportation to and from the shows courtesy of Aveda branded petty cabs; organic & locally sourced food is being served to models, stylists, makeup artists and production crews backstage; all use of fur is being eliminated; show invitations and programs are being printed on post-consumer recycled paper; and they’re replacing all bottled water (400 p/show on average) with reusable SIGG bottles that will be filled with NYC tap water (which is actually some of the most pure in the US believe it or not).

“Kate and I believe whole heartedly in working to preserve the environment,” says Laura Mulleavy of Rodarte. “Plastic waste is causing so much destruction.”

As for us, we’re stoked to see the mainstream fashion world finally leveraging their own brand of celebrity to walk their considerable talk about being more eco-friendly.

Image Credit: Marcio Madeira / Model: Karlie Kloss / Phillip Lim 3.1 Fall RTW ’08

Interesting fact: Of the more than 2.5 million bottles of water Americans consume each hour, only around 10% are recycled; the rest go to overflowing landfills. Plastic water bottle production also draws upon 1.5 million barrels of oil each year. Writer :: Emma Pezzack – the best organic beauty products in the world.

Written by Emma Pezzack

Self-confessed organic glamazon, responsible hedonist, makeup mogul and all round lover of life. Current roles include:

CEO/Founder of Futurenatural :: Proclaimed a new 'Sephora' for the savvy organic & natural beauty set and loved by Nylon Magazine + Teen Vogue, this award-winning store is the modern-cool-stylish boutique for all the best, cutting edge, organic & natural beauty products in the world.

Editor-In-Chief - Organic Beauty Review :: Bringing you the latest in trends, savvy surveillance and stylish brands from the modern side of organic and natural beauty.

Beauty Director - Coco Eco Magazine :: Bi-monthly online glossy bringing you everything that's stylish, good, green and glam.

Beauty Writer - Feelgood Style ::

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