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T.O.T.E. by Urban Junket: Your Laptop's New BFF

Business Travel. Nothing about it implies fashionable or fun. For me, it has always meant carting around either a drab grey laptop backpack for long trips or my utilitarian, generic black laptop-friendly briefcase for shorter stints. Sexy.

So when these new Laptop bags from Minneapolis-based Urban Junket arrived at our Ecotique/Nature of Beauty shop yesterday, my heart did a little dance of joy. Dost mine eyes deceive me? Could someone have actually designed a laptop bag that is sturdy, stylish and eco-friendly?! I rubbed my eyes to make sure the sleek black bag wasn’t just a sleep-deprived hallucination, and when I opened them again, Emily was pulling out the same bag but in a gorgeous ruby red. I quickly shoved her aside and grabbed the red bag like I was at one of those designer wedding dress sample sales you hear about, and took off, shouting “Mine! Mine!”

One of several styles from Urban Junket’s new eco-friendly T.O.T.E. (To Observe The Earth) line, the laptop bag – which, by the way, converts to a messenger bag or backpack as shown here – was created using a number of recent innovations in green textiles. The light blue lining is made using recycled plastic bottles and non-toxic vegetable dyes. The canvas exterior is made with organic cotton and coated with that same RPET recycled plastic. A total of 70% of the bag’s materials are recycled.

The T.O.T.E. line is the first from this uber-hip handbag creator that puts the environment at the forefront. According to owner and designer, Tracy Dyer, these new bags have received an onslaught of attention in the few weeks since their release. When asked if she planned on expanding the line, she replied matter-of-factly that if the demand is there, she can invest more time and money in designing more bags.

Moral of the story? Create more demand so Urban Junket has a reason to make more of these phenomenal bags. If you’re in the market for a laptop bag that sets you apart from the sterile corporate masses, this is it. You’ll suddenly decide your laptop absolutely needs to accompany you to business meetings, coffee shops, cocktail parties, the supermarket….

Available at Von Maur department stores, online at Ecotique/The Nature of Beauty, or click here to see if there is a retail location near you.



Written by Terri Bly

Terri Bly is the founder of The Nature of Beauty, LTD, an all-eco website, shop, and spa. She is a freelance writer, currently residing in Minneapolis.

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