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    Organic Beauty View Giveaway :: Who Wants To Be Enbrightened?

    As a sun worshipper many years ago, who giddily slapped on coconut oil and eagerly awaited the burn I’d get after hours of baking, I’m now suffering the effects of too much exposure. The greatest cause of skin damage including premature aging, discoloration, fine lines, pigmentation, is the sun. Period. Free-radicals are formed with over […] More

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    What’s Hot, Gorgeous and Green? NYC Fashion Week.

    Conceived to raise the fashion industry’s collective ‘green’ conscience, Aveda are partnering with some of the hottest young designers in town and renowned editorial stylists to create an earth-friendly front-row, backstage and overall green fashion week environment. Rodarte, Phillip Lim, Preen and Alexander Wang are all participating in the innovative “Green Backstage” program. Models, designers […] More

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    Get In Touch With Your Inner Glamazon!

    The girls over at Organic Beauty View have just previewed the official launch of the latest makeup collection from Aveda. Shown here are three hot new looks from the Uruku Makeup Collection. New formulas, new shades and all 100% color from the earth. Aveda has collaborated with the Yawanawa people in the Amazon to organically […] More

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    Aveda Pops Open The Lid On Recycling.

    Having led the way for many years with their approach to packaging, fair-trade and sustainable ingredients, this latest initiative from Aveda is yet another feather in the cap of this savvy green beauty brand. Named the ‘Recycle Caps’ program, they’re collecting all hard, plastic bottle caps (from personal care products, household products, you name it), […] More

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    CLEAN WATER IS LIFE

    HAPPY EARTH DAY from AVEDA 2008 EARTH MONTH: CLEAN WATER IS LIFEAveda Seeks to Raise $2.3 Million this month for Clean Water Rights Globally. Aveda’s fundraising goal for 2008 is to raise this amount or more during the month of April for global and local organizations working to support and preserve clean water. Last year […] More