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Style-is: The Ethical Fashion Search Engine

Fair + True

In effort to make fashion you can feel good about more accessible, fashion blogger and marketing consultant Ceri Heathcote recently launched Style-is, a search engine for sustainable and ethical fashion.

The site features thousands of clothing, shoes and accessories from over a hundred brands, all under one easily searchable virtual roof. Ranges from the extremely luxurious to affordable, the site curates organic, fair trade, ethically manufactured, vintage and vegan women, children’s and menswear.

“There is so much amazing sustainable fashion out there, but as I know from personal experience, it is not always easy to find just what you want,” Ceri writes of her site. “Sustainable style can be fresh, fun, fashionable, innovative, individual, classic, designer or affordable, it can be what ever you want it to be.”

The site focuses on organic clothing made using fibres that are grown without environmentally damaging pesticides, fair trade fashion that helps to reduce poverty around the world, vegan accessories as an alternative to leather and second hand, vintage clothing and dresses for hire which can help to reduce waste, pollution and the carbon footprint of fashion.

Eco-fashion, a cup of organic coffee, some headphones…heaven.

Additionally, products on the site are selected for being both fashion forward and comfortable.

All clothing shoes and accessories on the site will, as a minimum, comply with one of
the following:

  • Organic cotton, hemp, bamboo and recycled sustainable fabrics
  • Vegan alternatives to leather
  • Clothing made under fair trade principles or in ethical factories
  • Second-hand, vintage clothing and designer dresses for hire
  • Made in the UK

Many of the brands featured comply with more than one category and/or support charities and charitable foundations or pioneer new ways forward in terms of sustainability and ethics in the fashion industry.

Use the search engine
Follow Ceri Heathcote’s personal style blog
Follow Style-is on twitter

(Photo of Fair + True SS13 via Style-is – used with permission and second photo from Shutterstock).

This post was supported by

Written by Shanley Knox

Founder/owner of the Nakate Project, an initiative bringing third world female artisans to high fashion. I am passionate about all things that are truly sustainable, and truly making a positive difference in the world around us.

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