Last night’s Colbert Report had a hilarious, eye-opening segment about a new Unilever campaign.
As Colbert points out, part of the way the beauty industry sells to women is by playing on our insecurities. When that well seems to be running dry, they invent brand new things women should feel insecure about. This might sound like exaggeration, but check out the segment:
|The Colbert Report
|Mon – Thurs 11:30pm / 10:30c
|The Word – Buy and Cellulite
This campaign seems a little bit over the top, but I think it highlights what the beauty industry has been doing for decades. High five to Stephen Colbert for calling them out!
Have you guys run across any other blatant campaigns to play on our insecurities? Share away in the comments!
Image Credit: Creative Commons photo by istolethetv