With Memorial Day signalling the official start to Summer, it’s time to start thinking SPF. If you’re still housing old tubes from last year or god forbid, the year before, now’s the time to throw it out and get yourself a fresh batch. Before you hit the stores for a new stash though, know this… Out of more than a thousand sunscreens analyzed by EWG (Environmental Working Group) for safety & effectiveness, stability in sunlight, broad-spectrum protection against UVB + UVA radiation, and containing few if any ingredients with significant or known health hazards – only a measly 15% measured up. Further, many sunscreen ingredients break down in the sun, in a matter of minutes or hours, then let UV radiation through to the skin. Zinc Oxide & Titanium dioxide are unanimously recognized as being the most effective sunscreens due to their stability in formulations, the fact that they repel both types of radiation, and they don’t allow harmful rays to be absorbed – they reflect the suns rays before they can do any damage. Gone are the days when using a zinc oxide or titanium dioxide based sunscreen meant you resembled Casper the Ghost – not a good look when you’re going for sexy, bronze & gorgeous! New technology allows the mineral particles to be micronized (or pulverized if you will), into tiny pieces that more readily disperse. The barrier against UVA + UVB is still there but the pasty white look isn’t. In case you’re wondering which is the best on the market, Soleo Sunscreen has been declared the #1 sunscreen by Skin Deep. Writer :: Emma Pezzack – www.futurenatural.com: the best organic beauty products in the world.