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Sexy Green Menswear Hot Out of New York City

Mottainai is a line of menswear that embraces organic denims, all natural vegetable dyes, korozo nut buttons, organic Italian cotton shirting fabrics, organic cotton knits, and small-scale production in Brooklyn and Manhattan.

The jc report~ Rob Lindo, Tim Schmidtke, and Luke McCann are the latest crop of ecologically minded designers whose foray into the menswear market has struck a cord with men who are both environmentally inclined and have an appreciation for luxury. After all, their name ironically means “what a waste” in Japanese…Debuting this fall at luxury retailers such as Bergdorf Goodman and Jeffrey, it’s no wonder the three already have plans for a capsule women’s line, online and real-life stores as well as a jewelry line…

This luxury menswear line is for executives with conscience.

To the founders, style is “eternal and unique to the man/woman, and as important as the feathers on a peacock or the mane on a lion.” -Luke McCann, Mottainai via the discerning brute.

Their fall collections shown above can be previewed on their site.

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Written by Lucille Chi

Lucy Chi loves good green design, ethical fashion, environmental art and education, renewables, holistic healing and more. She has been dedicating her energies toward finding and drawing attention to all the ways in which products, companies, and industries are moving toward creating a more sustainable world on the global scale, as well as the way individuals are moving toward living sustainably, and healing at the personal level.

Sustainability studies: &
B.S. Cornell University, College of Human Ecology, Dept. of Textiles and Fiber Science.

Contact: lucillechi (at)

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