in ,

New Blissful Organic Cotton Spring Fever

H&M reports they will increase organic cotton use in their fashion collections by 50% in 2009.

Mainstream brands have embraced organic collections season after season over the past several years, but H&M is leading the way for their competitors this year as they commit to switching a large portion of their manufacturing processes toward organics. My hope is that H&M will stitch to 100% organic cotton for their collections, because this will not only give them a sustainable competitive advantage but also set the stage internationally for the complete switch to organic cotton textile production.

Shown above is a little preview of H&M’s upcoming international spring 2009 organic collection.

Additional looks are also constructed from recycled cotton from textile factory waste like production remnants, recycled wool, and poly fabric created from recycled PET bottles and recycled, reused and upcycled textiles. While H&M has always prided themselves on social responsibility, their environmental goals are beginning to become a reality this year.

Via Style Will Save Us. All images above courtesy of H&M Organic Cotton Spring 2009 Collection.

Written by Lucille Chi

Lucy Chi loves good green design, ethical fashion, environmental art and education, renewables, holistic healing and more. She has been dedicating her energies toward finding and drawing attention to all the ways in which products, companies, and industries are moving toward creating a more sustainable world on the global scale, as well as the way individuals are moving toward living sustainably, and healing at the personal level.

Sustainability studies: &
B.S. Cornell University, College of Human Ecology, Dept. of Textiles and Fiber Science.

Contact: lucillechi (at)


Joaquin Phoenix Makes Horrible American Apparel Spokesman?

Kacip Fatimah – Anti-Ageing Miracle?