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Luella Bartley Designs Tops that Say: “Giving is Sexy and It’s Cool to Care” with Her New Holiday TONIC T-Shirts!


Bartley is a UK based fashion designer who we wrote about recently for her strategic partnerships with Environmental Justice and other caring designers.

Luella, has now created a new line of ethical threads for Tonic T-Shirts. Their creative organic t-shirts make for a great gift this holiday season:

“A for-profit company with a new business model, TONIC partners with secular non-profits working around the globe, who make huge differences in four key areas — the environment, education, poverty and social welfare. Each TONIC t-shirt collection is designed to aid in implementing philanthropic programs with measurable, impactful, global and relevant outcomes.”

Here are the four tees to benefit four causes (Shown above clockwise are the cute t-shirts and the charity) they’ve partnered up with:

1. The Robin Tee: “For students in Abricots, Haiti, shoes are one of the most expensive, yet most needed items. Sneakers are the preferred choice of assistance because many students walk miles through mountainous and rocky roads and trails to get to school every day.”

  • Each Robin Tee sold will provide a pair of sneakers to a student in Abricots, Haiti
  • Partner: Friends of Paradis des Indiens
  • Goal: 2,500 Tees = 2,500 pairs of sneakers

2. The Pagan Sun Tee: Coral reefs are one of the most biologically diverse ecosystems on Earth and one of the essential life-support systems of the planet, that supply one-tenth of the fish for island and coastal people. “Funds must be raised to ensure the conservation of threatened and endangered coral reefs and their surrounding marine ecosystems around the world.

  • Each Pagan Sun Tee (shown second in the image above) sold will help protect a ¼ acre of endangered coral reef in the Pacific Ocean
  • Partner:
  • Goal: 2,500 Tees = 625 acres of coral reef adopted

3. The Stag Tee:

  • Each Stag Tee sold will provide one soccer ball to school children in Kenya
  • Partner: Alive & Kicking UK
  • Goal: 2,500 Tees = 2,500 soccer balls

They explain: “Some people think soccer is a matter of life and death. In Africa, it could be. Alive & Kicking is a UK registered charity that makes cheap, tough, repairable soccer balls, netballs and volleyballs using African skills and African leather designed for harsh African conditions. Each ball carries a message about HIV/AIDS and malaria, which teachers can use to engage children about risks to their health; in Africa, it is young people who are most at risk from these fatal but preventable diseases.”

4. The Scary Douglas Tee:

  • Each Scary Douglas Tee sold will provide one year of dental care to two kids in Colombia
  • Partner: Global Fund for Children
  • Goal: 2,500 Tees = Dental care for 5,000 children for one year

“Roughly 10% of Colombia’s population lives on less than $1/day and almost 25% lives on less than $2/day. Among the poor, access to healthcare is generally limited, and access to dental care is even worse. Research by the American Dental Association has linked gum disease to serious health problems such as heart disease, stroke, and bacterial pneumonia.” The Global Fund for Children (GFC) seeks to advance the dignity of children and youth in need worldwide. GFC pursues its mission by making strategic grants and partnerships with to community-based organizations around the world that promote health, education, safety and opportunity for children and youth.

They also recently wrote in to tell us that TONIC was “founded by entrepreneur Pankaj Shah, TONIC is supported by an impressive Board of Creators including Island Records founder and Rock and Roll Hall of Fame inductee Chris Blackwell, son of legendary investor and businessman Warren Buffett and musician Peter Buffett, fashion designer Donna Karan, music industry executive Phil Quartararo, Efficient Frontier Chairwoman Ellen Siminoff and Phil Caputo, Executive Director of Petra Nemcova’s Happy Hearts Fund.”

TONIC FOR A CAUSE use the highest quality, sustainable materials, methods of production and are holding themselves and vendors to strict quality and labor standards.

Written by Lucille Chi

Lucy Chi loves good green design, ethical fashion, environmental art and education, renewables, holistic healing and more. She has been dedicating her energies toward finding and drawing attention to all the ways in which products, companies, and industries are moving toward creating a more sustainable world on the global scale, as well as the way individuals are moving toward living sustainably, and healing at the personal level.

Sustainability studies: &
B.S. Cornell University, College of Human Ecology, Dept. of Textiles and Fiber Science.

Contact: lucillechi (at)

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