I’m taking a little sojourn from writing about beauty to cover eco-fashion for a minute. Not something I usually do unless particularly relevant, but here’s the scoop… Three days ago, the CFDA (Council of Fashion Designers America) winner was announced and Alexander Wang walked away with the title. That’s not what I’m excited about though. What’s incredible for the world of eco-fashion is that organic fashion designer John Patrick was one of the finalists! Known for a sartorial style that is a little off beat, elegant & relaxed, Patrick is now regularly dished about by the likes of Style.com, bringing attention not only to his work but the eco-fashion industry as a whole. It’s so fantastic to see organic & natural as not just buzz words anymore, but truly entering the mainstream as a new generation of conscious thought and approach across the board. John Patrick imagines a world in which people don’t ask, “is it organic?” They say, “of course, it’s organic!” Amen to that. Writer :: Emma Pezzack – www.futurenatural.com: the best organic beauty products in the world.