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Introducing mydearthing- An Eco-Line That Has Stolen My Heart


Last spring, my best friend got married. Three weeks before her blessed wedding day, a bachelorette party was held. Two days before that, I purchased an American Apparel black dress for the party. It was skin tight, short, and featured a scoop neck in the front as well as the back. I looked good. However…we all know, that American Apparel is NOT eco-friendly, but at this point in my life I was dang poor (being a bridesmaid does that to you) and decided to purchase a new garment at the last minute. So without apology, I tell you openly, I bought a cheap black sexy dress from American Apparel.

Yesterday, while searching on Etsy for “modern clothing” I fatefully came across mydearthing and instantly fell in love. Designer Lauren Jones definitely named her line well- her garments immediately became dear to me. Today, while searching “eco-friendly clothing” on Etsy, I came across mydearthing once again! To my surprise, mydearthing is eco-friendly (apparently I was absent minded yesterday and stared at the photos of the perfect frocks as opposed to reading the fabrics used!) Watch out American Apparel, Lauren has created the perfect organic double v-neck dress that puts my bachelorette piece to downright shame.

double v-neck by mydearthingDo I dare say watch out America? Scratch that, watch out world? Seriously, this girl is talented. Being featured in numerous blogs and in designer Alison Kelly’s “Picks for Fall” (designer from Project Runway Season 3) mydearthing is definitely getting much deserved attention.

So, let me pretend today is last spring. These dresses would be in my Etsy shopping cart, ripping my heart into pieces, begging me to buy them all….(as well as the double v-neck dress featured above)



Harumph (some sort of disgruntled sound.) Can someone else get married now? I can see it now…everyone in black except the bride sporting white. However, we’d all be dressed in mydearthing- frolicking around the city with organic glee, shouting “marriage” to anyone and everyone who will listen, feeling like a couple of gorgeous gems dancing the night away.  Can you see it? Can you? I can.

Just a wee bit of a disclaimer: If, for some reason, I have given you the distinct impression that you should only buy black dresses for a bachelorette party, I shun myself. It was merely a literary choice. And by all means, mydearthing is meant for all occasions, including every day life. Also, don’t be shy, head on over to mydearthing‘s Etsy page, there is a far wider selection than the utmost-perfect-black-organic-dress for sale.

Images Credit: mydearthing

Written by Emily Konkler

Born in a small town in southern Minnesota, which didn’t quite fit her fancy, Emily headed for New York City soon after high school. While living in New York City, Emily's keen fashion sense was harnessed, transforming from a hobby to a quintessential passion. Emily has been involved with the fashion industry in numerous aspects including modeling, styling and managing runway shows.

Emily lives with her boyfriend Matthew and her overweight cat, Sisu, in Saint Paul, Minnesota. She enjoys painting without talent, reading into the wee hours of the morning, rubbing Sisu behind her ears, sewing on her new machine, eating curry and naan whenever possible, wearing boots all year round, spending good ol’ quality time with her friends, drowning in organic cotton and giggling with her boyfriend.

Currently, Emily is a fashion design student and works at The Nature of Beauty-an organic beauty oasis, where her love for everything organic has flourished and taken her heart by storm. Follow her on Twitter @thekonks.

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