Rani Jones is London’s hot new eco label created by design partners Lucy Jones and Rani Patel.
Their eco fashion line is constructed with hand tailored details such as:
- geometric patternmaking
- pleats and gathers
- draping and panelling
- creative double-zipping
Now they are sharing their lookbooks for the upcoming 2009 seasons, including Fall and Winter.
Currently, in terms of eco fashion, the duo creates lovely organic cotton and ethically produced merino wool styles. The organization is honest in that three quarters of the collection consists of organic, sustainably sourced and eco-friendly materials at the moment. Lucy and Rani are striving toward more socially responsible and environmentally conscious production cycles.