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Hot New London Eco Fashion Design from Rani Jones

Rani Jones is London’s hot new eco label created by design partners Lucy Jones and Rani Patel.

Their eco fashion line is constructed with hand tailored details such as:

  • geometric patternmaking
  • pleats and gathers
  • draping and panelling
  • creative double-zipping

Now they are sharing their lookbooks for the upcoming 2009 seasons, including Fall and Winter.

Currently, in terms of eco fashion, the duo creates lovely organic cotton and ethically produced merino wool styles. The organization is honest in that three quarters of the collection consists of organic, sustainably sourced and eco-friendly materials at the moment. Lucy and Rani are striving toward more socially responsible and environmentally conscious production cycles.

Image Credits: Rani Jones Spring/Summer 2009 Lookbook

Written by Lucille Chi

Lucy Chi loves good green design, ethical fashion, environmental art and education, renewables, holistic healing and more. She has been dedicating her energies toward finding and drawing attention to all the ways in which products, companies, and industries are moving toward creating a more sustainable world on the global scale, as well as the way individuals are moving toward living sustainably, and healing at the personal level.

Sustainability studies: &
B.S. Cornell University, College of Human Ecology, Dept. of Textiles and Fiber Science.

Contact: lucillechi (at)

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