Savvy beauty consumers everywhere are tuning in and switching on to the fact that using organic and natural beauty products isn’t a luxury, it’s a necessity. It’s taken a while but the beauty industry is slowly and surely catching up, and alongside new product and brand launches are the green makeup artists that work behind the scenes with celebs, magazines, movies and more, who are also influencing the verdant new mode. Christy Coleman is one such green mua who was working with a green makeup kit on her celeb clientele, long before it became au courant to do so, proving that organic & natural beauty products don’t mean a sacrifice in glamorous & gorgeous. In case you’re in any doubt, her resume includes photographers like Patrick Demarchelier, Irving Penn and Arthur Elgort and her magazine credits include Vogue, Harpers Bazaar and more. There’s Jessa Blades who not only applies makeup but teaches consumers how to green their makeup bags and was recently declared one of 69 ‘eco-heroes’ by Glamour Magazine. And there’s May Lindstrom who as a hugely successful model herself and now green makeup artist, understands as much as anyone the importance of using only organic & natural cosmetics. Recently featured as an eco-panelist for Elle Magazine’s green beauty guide she’s walking her talk in front of and behind the camera with among other things, an upcoming organic skincare line. If you’re interested in finding a green makeup artist in your area, you can visit www.greenmua.com and track one down. If you want to know what you can swap your Oil of Olay for you can visit www.betterorganicchoices.com. If you want thousands of green beauty products to choose from you can visit www.futurenatural.com which Vogue has described as a “green girl’s fantasy”. There’s now no shortage of expertise at your fingertips to help make the switch an easy one. The rest is up to you. Writer :: Emma Pezzack. Image :: May Lindstrom – Model / Christy Coleman – Makeup Artist.