It’s pretty powerful when an organization takes tons of wasted material, and upcycles it into sexy styles. Good One tells us their story, and how they re-design discarded materials, before becoming a mess in a landfill. This is an example of Cradle to Cradle business design, yet to me it seems like an “Adoption to Cradle” approach because really, they are rescuing and giving the wasted fashion materials a new life. Watch their visual story on the Good One about page.
Not too long ago we posted on “Thrift Couture by Conscious Fashionistas in San Francisco …”
and also the amazingly beautiful Recycled Fashions and Renewed Lives with Discarded to Divine 2009!
Any project, large or small, that is working to shift the massive material waste created by textiles and apparel, is very admirable and truly needed world wide. It is textile waste manufacturing business models such as these that will re-create the fashion industry this century.