Lauren Bush, niece to George W, granddaughter to George H.W. and former Tommy Hilfiger fashion model, announced last week that she will be debuting a ready-to-wear fashion line focusing on sustainable fabrics. Dubbed Lauren Pierce, a connotation-free combination of her first and middle names, the line is tailored from hemp silk, bamboo, and organic cotton, and will hit stores next spring.
The 15-piece line was produced in New York City. Several of the organic cotton pieces were hand-dyed by Congolese women as part of a program called Women to Women International, an organization that helps women impacted by conflicts to reclaim their communities and independence through economic, social, and political opportunities designed to empower them. The pieces in Lauren Pierce will wholesale from between $50 and $350, and ten percent of Lauren Pierce’s profits will go back to Women to Women. No word as to what retailers will carry the line.
Bush is no stranger to fashion. She’s studied at the Parsons New School for Design in New York as well as the Central Saint Martins College of Art and Design. She’s interned for Zac Posen and is dating Ralph Lauren’s son, David. She made a splash when she designed the wildly-popular FEED bags, burlap bags turned into stylish totes whose sales benefitted the U.N.’s World Food Program, for which Bush is a spokesperson. The project raised $5 million dollars for the WFP.
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