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First Niece Lauren Bush Announces Eco-Friendly Fashion Line

Lauren Bush, niece to George W, granddaughter to George H.W. and former Tommy Hilfiger fashion model, announced last week that she will be debuting a ready-to-wear fashion line focusing on sustainable fabrics.  Dubbed Lauren Pierce, a connotation-free combination of her first and middle names, the line is tailored from hemp silk, bamboo, and organic cotton, and will hit stores next spring.

The 15-piece line was produced in New York City.  Several of the organic cotton pieces were hand-dyed by Congolese women as part of a program called Women to Women International, an organization that helps women impacted by conflicts to reclaim their communities and independence through economic, social, and political opportunities designed to empower them. The pieces in Lauren Pierce will wholesale from between $50 and $350, and ten percent of Lauren Pierce’s profits will go back to Women to Women.  No word as to what retailers will carry the line.

Bush is no stranger to fashion.  She’s studied at the Parsons New School for Design in New York as well as the Central Saint Martins College of Art and Design. She’s interned for Zac Posen and is dating Ralph Lauren’s son, David.  She made a splash when she designed the wildly-popular FEED bags, burlap bags turned into stylish totes whose sales benefitted the U.N.’s World Food Program, for which Bush is a spokesperson.  The project raised $5 million dollars for the WFP.

Written by Kelli Best-Oliver

A former high school teacher, I'm currently a part-time writer/full-time doctoral student at the University of St. Thomas in the Twin Cities, studying leadership in education from a critical pedagogy perspective along with public policy.

On the green side, I'm interested in local food and agriculture (Iowa girl, born and raised), sustainability education, DIY projects, and grassroots activism. I'm slowly turning my South City, St Louis home into an urban farmstead.

On the hoping-to-be-greener side, I love reading, yoga, soccer, music, backpacking, knitting, pop culture and trivia, my Tuesday Night Dinner Club, traveling, Guitar Hero, dive bars, and sitting on front porches with my husband and a cold beer.

I came to Green Options via a post on Sustainablog,working the St Louis angle to get Jeff to let me in. I have a personal blog chronicling (what else?) life in South St. Louis.

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