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Feelgood Quickie: Dove’s Ad Makeover Encourages Body Positivity Through Advertisements


love yourself

No matter where any of us look, we are constantly bombarded with ads trying to tell us that there are things about our bodies and appearances we shouldn’t like. Miracle creams to fix cellulite, surgeries to enhance our bust, and pills to help you achieve the perfect weight.

Often these ads create thoughts and feelings about our body image that we would never have had in the first place! Dove Australia created an Ad Makeover interactive campaign that puts women in the driver’s seat of advertisements. This campaign is working to make the Ad Makeover available in other countries, until then we can still share the message of self-love and acceptance through positive and affirming attitudes toward our (and other’s) bodies.

Though some sources have claimed that the Dove campaign ads replace or obscure other advertisements, that isn’t the case. Once the app has been downloaded and the positive ad is created, then Dove will place them as if they would be placing their own advertisement.

Advertisements that try to shame you into buying a pill over a few extra pounds or make you feel less attractive for having a smaller bust only serve to keep women feeling insecure and uncomfortable in their own skin. Pushing back against these types of ads is the only way that the messages and advertisements will ever be changed. Begin by embracing every aspect of your body, (perceived) flaws and all! Let other women know that they are beautiful too! Affirm that their inner beauty will always shine through and will always be more important than a little cellulite or jiggle!

What ways can we help to build up women’s images of themselves? What steps or actions can we take in our daily lives to help end the cycle of negative body talk and start helping everyone realize that they are beautiful?  I would love to hear some of your ideas and ways that you try and do this for yourself and others! Feel free to leave any comments, questions, or links. 

[Love yourself image by That Girl Crystal via Flickr Creative Commons]

Written by Maria

Hey there! I'm Maria Raffaelle and I currently live in Chicago, IL. I have a passion for all things eco-friendly in makeup, skincare, haircare, and fashion. The crafter in me loves to put a DIY twist on beauty too! One of my goals is to help women realize that they are all beautiful; no matter their size, shape, or skin. Let's celebrate the beauty in each of us, together!


  1. I always say to live life beautifully, and no matter how you look you’re going to be radiant to everyone around you. When women stop worrying about what everyone else thinks, they become confident and confidence is beautiful. No matter what, insecurity needs to be lost and women need to feel comfortable in the skin they’re in. I used to be extremely insecure because I had acne, I dressed different, and I felt like “not your average bear”. One day I thought to myself of what this was accomplishing besides days of misery looking in the mirror and wishing I looked better. Then, I realized, I did look better. I was beautiful regardless of my acne. With this realization, I became more confident, less stressed, more active, and my acne went away on its own under my careful skin washing regime using all natural soaps that I make. Now I’m dedicating my whole life to helping people live beautifully and help their skin become as radiant as they are. Skin problems or not, everyone is beautiful in their own way and they should realize it. 🙂

  2. Although I am all about health and beauty you need to be happy with what you have! I like these messages, you glow from the inside out when you feel good about yourself!
    Nicole <3

  3. I love the Dove Real Beauty campaigns. I think the best way we can build up women’s self-image is to stop breaking it down in little subtle ways… stop concern-trolling and picking apart those we don’t like (or do in some cases) for aspects of their appearance and just encourage everyone to help themselves feel the best they can, inside and out. Great post! (And so flattered you chose to use my image!)

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