Designer Mariouche Turns Controversial Fur Green
Time for fall/winter fashions and when it comes to staying warm in freezing temperatures, the eco-minded public feels left in the cold by more than the weather. There aren’t many choices beyond synthetics. So what’s the solution?
The answer lies in one’s moral perspective on what constitutes a sustainably made garment. Some find it strange when a petroleum-based synthetic is praised while natural materials like fur and wool are condemned.
To learn each story of creation, from the stewards of land to the designers, is to understand the environmental connection every supplier holds. Factory farming can be abusive, but what about humane small-farm animal husbandry? And how about recycling? Do those fashion results deserve discrimination?
There is practical and vogue eco outerwear available, but filling the demand without synthetics in the harsh cold is definitely a challenge. Many retailers wisely choose to sell vintage while they decipher what works best for their customers. One step further than offering vintage is redesigned.
Designer Mariouche Gagné of Harricana pampers the demand for fashionable warmth with collections of recycled fur and more. She’s located in Quebec where there is steep competition amongst Canadian fur designers, but Mariouche stands out as an eco designer for recycling at least 7,000 fur coats a year. She favors mixing natural materials like cashmere, leather, silk, and wool.
Mariouche first catered to ski resorts, which proved her designs to be sporty and functional for both genders. She described her better-priced fur creations as “eco luxury products.” Although Harricana coats have never been cheap, she developed warmth at a fraction of the price of traditional offerings.
Mariouche exhibits mostly in Paris and Milan, with a showroom in Munich. She loves mixing two or three types of recycled furs into one coat. Her objective is to flatter one’s figure, which is another weather challenge. Her practicality and style make a winning combination for fashion retailers with an ecological image that allows room for practicality.
No doubt this topic may stir animal rights activists, but amenable comments are welcome. Know that Fur Commissions USA offers research to claim natural is more earth friendly than synthetics and farmers of woolly animals say it is cruel to not shear them properly.
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