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Cindy Crawford and Her Goal to Help Teach America About Water Consumption

Supermodel and mom Cindy Crawford is reducing the number of plastic water bottles that end up in landfills.

Cindy teamed up with PUR Water Filtration Systems, and designed a limited edition reusable water bottle bearing the slogan “Thirsty for Change, with all proceeds going to help decrease water related diseases in developing countries. She aims to teach America about water consumption, and by doing so, hopes to impact the world…

Clean water is a scarce and precious resource, the average American wastes up to 30 gallons of water every day and the EPA estimates that 36 states will be facing water shortage problems by 2013.

To meet America’s demand for bottled water, Fast Company reports that 50 billion plastic water bottles are used every year. On top of that, most of these plastic water bottles—more than 38 billion—are not recycled. PÜR® can be part of the solution…Refilling portable bottles with PÜR water gives consumers an easy way to make a smart choice while saving natural

Each pitcher can replace about 1,900 16 oz. plastic water bottles per year, and a faucet mount can deliver up to 3,200 16 oz. plastic water bottles in one year, and a PÜR Filtration System is about 1/10 the cost of bottled water, and could save one up to $600 per year.

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Written by Lucille Chi

Lucy Chi loves good green design, ethical fashion, environmental art and education, renewables, holistic healing and more. She has been dedicating her energies toward finding and drawing attention to all the ways in which products, companies, and industries are moving toward creating a more sustainable world on the global scale, as well as the way individuals are moving toward living sustainably, and healing at the personal level.

Sustainability studies: &
B.S. Cornell University, College of Human Ecology, Dept. of Textiles and Fiber Science.

Contact: lucillechi (at)

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